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Gennifer McKissack

Gennifer McKissack

Manager - Brand Marketing & Publicity

Levi Strauss & Co.

Brand Marketing & Publicity Professional

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Levi Strauss & Co.

Manager - Brand Marketing & Publicity

Brand Marketing
• Coordinate marketing initiatives and communications for U.S. consumers at Target stores.
• Manage both Consumer and Customer Marketing programs for both brands including development of in-store and online, management of customer relations with retailers Walmart, Kmart, Meijer, and .com partners, as well as social media promotions.
• Direct agency partners in development of profitable, volume-driving social media campaigns including brand partnerships, giveaways, and sustainability initiatives.
• Manage internal communications, advising the broader LS&Co. community on brand developments, new marketing programs and press coverage.
• Present brand value propositions, marketing programs, imagery and key messaging to new hires.

Publicity
• Manage fashion/lifestyle editorial outreach for both brands including pro-active story generation, product seeding and seasonal line previews with media in New York.
• Secure branded placements in magazines including People StyleWatch, O, The Oprah Magazine, Glamour, Family Circle, Redbook, Latina, Seventeen, Woman’s World, Star Magazine and Essence.
• Generated more than $1.5 million in magazine advertising equivalency with a PR budget of $75k in 2013.
• Built and have maintained editorial relationships with traditional press and fashion/lifestyle blogs.

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Levi Strauss & Co.

Social Media Expert / Style Advisor

Communicate trends in denim for dENiZEN® from the Levi’s ® brand, and Signature by Levi Strauss & Co. brand - across social media platforms like Face Book and Twitter. I Interact daily with influential bloggers on writing product reviews, and brand collaborations. Engage in dialogue with readers and brand loyalist addressing issues, complaints, and feedback. I source the Internet for brand related reports, topics of conversation, and new ways of marketing through online and social media. I also measure our social media ROI through various channels such as TwittterCounter and Google Analytics.

Career

Modern Darlings

Lifestyle Blogger

I created Modern Darlings - a luxury lifestyle blog focusing on trends in fashion, beauty, travel, and food. Clients included: Nordstrom, Barney’s, Neiman Marcus, and Tiffany & Co., and CJ by Cookie Johnson amongst many others. From writing SEO rich reviews of newly launched collections and products, to being called on as an authority in lifestyle branding; I used Modern Darlings as a vehicle to establish my online presence and my voice in blogging. I was also a staple fixture on Arizona's lifestyle program "Sonoran Living", on ABC 15.

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Sutton, Barth, & Vennari

Celebrity Endorsements

Represented A-List talent ranging from television, film, and sports personalities. Negotiated deals with advertising agencies, brokers, and media buyers. Created press releases and media kits on my clients. Coordinated auditions, travel, and press junkets. Clients included some of the top voices in animation, commercials, and radio.

Career

2 Girls And A Rack

Assistant Stylist

Worked with Celebrity Stylist Christina Ehrlich & Estee Stanley. Through collaborations and relationships with high end fashion designers, we created sought after and buzz worthy red carpet looks. Clients ranged from film and television actors, to athletes and politicians.

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International Creative Management

Celebrity Endorsements

Represented A-List talent ranging from television, film, and sports personalities. Negotiated deals with advertising agencies, brokers, and media buyers. Created press releases and media kits on my clients. Coordinated auditions, travel, and press junkets. Brands worked with included JAL Airlines, Lancôme, L'Oreal, Toyota, Honda, GAP, Banana Republic, amongst many others.

Career

Clark Atlanta University

Mass Communication/Media Studies

Marymount College

Photography