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Gene Hong

Gene Hong

Senior Innovation Designer - Target+Lab - Global Vendor Partnership Design

Target

Gangnam-gu, Seoul, Korea

Gene is a multidisciplinary designer & creative director with over 15 years experience leading creative teams, discovering newness & delivering brand right design solutions. Focused on the fashion industry, with a proven track record of success from conceptualizing & launching new luxury brands like Justin Timberlake’s Willi...

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Target

Senior Innovation Designer - Target+Lab - Global Vendor Partnership Design

With the success of the initial pilot of our Vendor Partnership Design Concept, I was tapped with the opportunity to relocate to Asia, Seoul to be specific to continue the evolution of this idea for the next 2 years. Seoul being one of the most exciting evolving cities in the world and one of the fastest trend cities in our industry, this adds an additional element of surprise and excitement which feeds my curious nature. Combined with that fact that we are in a period of change and evolution in our industry in how we work globally, I am very excited to be at that vanguard of this transformation. More to come...

CORE RESPONSIBILITIES
• Brand Leadership w / Global Perspective
• Design Leadership
• Creative Direction
• R & D / Innovation: New processes, techniques, cost optimization, efficiency & technology
• Mentor Vendor Design Partners
• Lead the evolution of a new creative processes: SPEED TO MARKET
• Retail & Trend Research & Analysis
• Collaborate with HQ Design & Vendor Partners
• Ensure brand synergy across categories
• Travel: Market Research, Retail Exploration, Vendor & Factory Visits
• Seek out new opportunities for evolution aligned with Strategic business needs
• Entrepreneurial Approach

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