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Gena Mangano

Gena Mangano

Brand Strategist

SP@CE

Charlottesville, Virginia Area, us

Seeking a marketing position with an organization where my skills and experience in strategic promotion, social media marketing analysis, and marketing administration can be utilized to increase profitability and promote growth.

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SP@CE

Brand Strategist

• Assessed company’s marketing and communication needs and determined appropriate strategies for all marketing channels
• Re-built and maintained company website
• Developed newsletters to increase opt-ins and engage subscribers
• Analyzed data from email reports, website activity, & social KPIs
• Planned, organized and promoted events
• Engaged event attendees to increase email list sign ups, website visitors, & social followers
• Strategically designed SEM campaigns and Facebook ads to increase video views, collect audiences, & drive website traffic

YouTube

Digital Influencer

• Developed personal brand through YouTube, website, & social media
• Collaborated with top beauty and fashion brands for product promotion
• Utilized affiliate programs to increase sales & earn commission
• Participated as a brand ambassador for L’Oreal & Aveda through professional video shoots & continued product promotion
• Optimized content by analyzing metrics such as audience retention, revenue, & demographics