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Galina Laufer

Galina Laufer

Senior Engineer

PepsiCo

Dallas/Fort Worth Area, us

Senior Engineer, Advanced Research at PepsiCo

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PepsiCo

Senior Engineer

The Discovery group mission is to find and develop emerging packaging technologies (3-10 years from market) for snacks that can grow PepsiCo beyond common pillow bags.

Initiated a project to increase consumer engagement via a packaging format that incorporated “smart” features to monitor product quality, consumption rate and to aid repurchase.

Identified new options for moisture and oxygen barrier technology using advanced deposition and chemistry methods to create a step-change to the current 50 year-old technologies. Ran a holistic project involving academic literature and patent reviews, collaboration with more than 20 universities, national laboratories and start-ups worldwide. Evaluating over 50 approaches of various promise.

Applied “Mastering Innovation and Design Thinking” short program at MIT to consumer-based evaluation of new technology to understand consumer understanding, interface and value of very early stage technologies to drive holistic design.

Invented innovative aerosol packaging and delivery of snacks by working closely with consumers and research partners to provide an exceptional usage and eating experience. Led the development and testing of 5 prototypes ranging from mild to wild complexity across a host of food categories. Filed patent applications, identified manufacturing partners for potential scale-up, and summarized and shared technology with business leaders across PepsiCo.