Gabrielle Little

Assist in promoting AARP’s message and increasing engagements via traditional and social media. Assist in planning and executing of special events and press conferences statewide, around AARP legislative, public education and community agenda. Write features on AARP’s priorities for state website. Help develop copy for ads, email campaigns, social media and volunteer communications.
Assist with placement of stories, press releases, and letters to the editor in relation to AARP’s legislative and community agenda with media across the state.

Wrote press releases and feature stories for the Eastern Magazine. Wrote articles for Eastern’s Publications. Conducted interviews with students, staff, faculty and alumni. Generated stories that highlighted student achievement using ReadMedia, a software tool that distributes hyperlocal news stories to the media, various social media sites and private e-mail lists.

Create marketing strategies that increase attendance at Eastern's athletic events. Conducted social media campaigns via twitter, and Facebook. Provided sponsored trips to professional sporting events such as Yankee games, Celtics games, and Red Sox games. Organized recreational tournaments.