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Gabriela Avila

Gabriela Avila

Strategist

Publicis North America

New York, NY

Strategic thinker, passionate about culture and people. I believe the most admired brands will be those that are truly insightful, that prove they get it. Those that have a bigger purpose & clear point of view. Those that become part of culture and are not afraid to impact it.

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Publicis North America

Strategist

Strategist on Citi Bank. Focused on all things Consumer Bank. Lead Strategist on Citi FinTech. Experience in Social Strategy. From development of global trend to brief development and making sure all our work says something about the brand, builds towards their bigger purpose and is relevant to those we strive to connect with.

Zubi Advertising

Multicultural Account Planner

Lead strategist on Ford & Chase for the US Hispanic Market. Qualitative re-search design and execution. Creative & social strategy. Cannes shortlist with the strategy for Warriors in Pink breast cancer awareness campaign.

Escuela de Comunicación Mónica Herrera

Masters in Strategic Planning

Program designed to prepare people for strategy roles both in agencies and in brand departments. Graduated 1st of my class with a 4.0 G.P.A and received a recognition for best Thesis all about the need to re-imagine the creative brief and its process for today's world.

Escuela de Comunicación Mónica Herrera

B.S. Integrated Marketing Communications

Associates in Advertising. Bachelors in Integrated Marketing Communications. Graduated with a 4.0 G.P.A while working full time at Ogilvy El Salvador.