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Gabi Bauer

Gabi Bauer

Division Management Marketing & Communication DACH

IBM Deutschland GmbH

Stuttgart, Baden-Württemberg

I am a hands-on, analytical and business-oriented manager who is accustomed to convincing both customers and business partners I possess an open, creative and sympathetic management personality as well as comprehensive knowledge in project management and in the marketing of complex products and solutions I am a loyal, value...

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IBM Deutschland GmbH

Division Management Marketing & Communication DACH

Area of responsibility:
•Functional and organisational management of the division
•Responsible for the division's communication, brand management as well as strategic and operational marketing in the DACH region (B2B). This includes conceptual design, management and execution for the local subsidiaries
•Responsibility for adaption of products and solutions of hardware, software & services for specific industry requirements
Results and special projects:
•Responsibility for marketing in the telecommunication, media and utilities divisions plus IBM Systems (Hardware & Storage) with a marketing contribution totalling 32% of the annual revenue target. Furthermore, responsibility for an annual budget of €6 million
•Increasing the yearly marketing contribution by about 10%
•Supervision and Execution of a fundamental restructuring of entire Marketing and Communication devision in DACH “New Way of Marketing” within 4 month

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