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Franziska Altenbeck

Franziska Altenbeck

Global Product Manager Recording Systems & IT

Siemens Healthcare

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Global Product Manager Recording Systems & IT bei Siemens Healthcare

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Siemens Healthcare

Global Product Manager Recording Systems & IT

Outbound marketing and sales support for cath lab recording systems and IT solutions

Siemens AG

Marketing Manager Surgical Products

Siemens Healthcare, Imaging & Therapy Division

Marketing Manager (Siemens Graduate Program)

Graduate program with three assignments
- BRIC analysis for interventional cardiology
- Online Marketing for surgery products
- Delegation to support hybrid OR sales in southwest europe

Career medium 05
Career
Career medium 05

Tongji University

Research Associate at the Haniel Group Chair for Marketing and Entrepreneurship, CDHK

- Projektleitung einer Customer Experience Benchmark-Studie für einen europäischen Einzelhändler der in den chinesischen Markt eintritt (u.a. Mystery Shopping, Kundenzufriedenheitsbefragung, strategische Analyse durch In-Store-Beobachtung)
- Betreuung eines Spin-offs des Marketing-Lehrstuhls im Bereich Educational Services: Markt- und Wettbewerbsanalyse, Marketingkonzept, Personalkonzept

Career

YouGov Psychonomics

Intern HealthCare Market Research

- Development of tools and reporting for market analyses, customer satisfaction surveys and brand image evaluations for pharmaceuticals
- Co-moderation and qualitative analysis of advertising effectiveness tests
- Design of a netnographic study: qualitative analysis of online community conversations and set- up of subsequent quantitative analysis in netbreeze

Career medium 01
Career
Career medium 01

Friedrich Naumann Foundation

Koordinatorin des stipendiatischen Arbeitskreises Bildung

Seit meiner Aufnahme in die Begabtenförderung im April 2008 beteilige ich mich aktiv im Arbeitskreis Bildung, vor allem durch die Organisation von Online- und Präsenzseminaren, wie zum Beispiel zu den Themen Elite-Universitäten, Wissensmanagement und konfessionelle Bildungsträger.
Für ein Jahr durfte ich dem Arbeitskreis als Koordinatorin vorstehen und damit die interne Kommunikation lenken und den Arbeitskreis und seine Interessen innerhalb der Stiftung und nach außen repräsentieren.

Career

Siemens Healthcare

Scholarship student

Internships as a part of a scholarship

- Internal communications
- IT Consulting for Supply Chain Management
- Familiarization with corporate controlling processes
- Adapting IT controlling in Shanghai to corporate standards
- Thesis project on software

Career medium 01
Career

Mediengruppe Mainpost

Freelancer

Freelance writing and photography for a local newspaper following an internship

Rijksuniversiteit Groningen

Master of Science in Business Administration, Marketing

Fachhochschule Südwestfalen

Bachelor of Arts, International Management with Engineering