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Francisco Gonzalez

Francisco Gonzalez

District Sales Coordinator

Anheuser-Busch InBev

Vancouver, BC

District Sales Coordinator at Anheuser-Busch InBev

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Anheuser-Busch InBev

District Sales Coordinator

- Developed multiple reports and analyses for provincial monthly sales performance reviews and weekly regional meetings, such as district contribution tree, district channel and brand breakout and industry analyses.
- Executed on-premise industry and competitive analysis for a +$1.5M project.
- Initiated an inventory tracking report for the Liquor Distribution Board that yielded an increase in true share for the first time in a year.
- Pioneered a warehousing project that reduced costs by over $50K per year whilst incrementing the productivity of the sales team.
- Created a provincial budget tracker to accurately increase efficiencies in spending and guarantee an on-budget expenditure with savings for the 2013 financial year.
- Worked directly with the financial manager to close the fiscal year and attain expense and budget regional targets for 2013.
- Achieved over 100% of the execution targets of beer towers, fridges, PODs and portable units in the Vancouver-Whistler district.
- Managed the relationship, suite and resource distribution for our biggest partners in British Columbia: Rogers Arena, BC Place, Vancouver Canucks, BC Lions, Whitecaps and Whistler-Blackcomb.

Career medium 04
Career
Career medium 01

Recon Instruments

Sales Administrator

- Planned, organized and supervised a new sales process for current and pre-season bookings that yielded an on-time order processing and delivery rate of 100%.

- Developed and executed a reliable sales monitoring tool that better tracked sales, identified key customer accounts and highlighted most-profitable channel and regions.

- Minimized customer inquiry waiting period to less than 24 hours while maximizing customer satisfaction level.

- Created, supplied and controlled promotion programs resulting in an increase of at least 30% in promo code usage and sales.

Career

SUGOI

Sales and Marketing Coordinator

- Structured and analyzed a cutting-edge market share report which yielded an increase of brand shares by at least 5%. 

- Developed financial documents and aligned them for 2011 fiscal year budget and 2010 year-end analysis with management team.

- Pioneered and formalized a set of monthly empirical reports - ranging from pricing and inventory to cost and margin - that yielded a faster and more thorough comprehension of the industry that in turn helped align forthcoming strategic goals.
- Created a Wiki database sharing program that increased the transparency and speed of the supply chain communication with business vendors. Project received highly positive reviews from top management and is currently ongoing implementation.
- Initiated ground-breaking research in order to expand 2011 events sponsorship and reach their future objectives.
- Promptly assisted and scheduled the development and execution of financial documents, management debriefing documents, ad- hoc reports and CEO’s presentations.

Career medium 04
Career
Career medium 04

SUGOI

Sales and Marketing Intern

- Lead exhaustive market research for new project development. Initiated a strategic market penetration plan in conjoint with COO and AFG President.
- Developed and launched a business partnership that maximized design quality and minimized art lead time.
- Directed thorough market analysis to identify potential new markets and competitors.
- Updated database by one-on-one contact with multiple key business accounts.

Career

The University of British Columbia

Marketing Consultant

- Conducted extensive market research for the UBC Building Operations’ E-Waste Management Division.
- Detected organizational challenges and revamped E-Waste through program restructuring and the creation of a ground-breaking marketing plan.
- Presented short-and-long-term recommendations to key stakeholders and received great appraisal.

Career medium 06
Career

The University of British Columbia

Bachelor of Commerce, Marketing and International Business

- Awarded President’s Entrance Scholarship for Academic Success.
- Attained Honours on key business-related coursework.

HEC School of Management, Paris

MSc EN Management Grand École - Exchange, Marketing and International Business

- Awarded Global Student Scholarship to attend the #1 business school in Europe.
- Attained Honours on key business-related coursework.