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Flisadam Pointer

Flisadam Pointer

Digital Marketing Associate

Newark Symphony Hall

Greater New York City Area

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Rutgers - The State University of New Jersey

Master of Arts, Digital Media

As a graduate student, I am able to work on perfecting my craft to increase my effectiveness in the workplace. The program's core requirements and electives include vigorous website coding, video capturing, video editing, audio capturing, audio editing, photography and online news reporting.

Rutgers, The State University of New Jersey

Bachelor of Arts, Journalism and Media Studies

As an undergraduate at the University, I was fortunate enough to explore all fields of journalism including broadcast as an on-air personality for WRSU Rutgers Radio, print both as a contributing writer and editor for the University's School of Communication and Information alumni magazine and digital reporting as the social media manager for Black Voice Carta Latina magazine.

Newark Performing Arts Corporation

Digital Marketing Associate

- Assist in revitalizing the venue’s online presence with the help of local press and bloggers
- Develop social media follower activity chart to assist marketing department in effect event promotion
- Formed relationship with Ticketmaster representatives in order to build patron purchasing pattern database
- Formulated patron interest chart using social media algorithms
- Monitor website for technical errors
- Manage social media accounts
- Recorded, edited and distributed video interviews with featured performers
- Created digital marketing campaigns

Accomplishments
* Increased social media following: Facebook fan page by over 200%, Twitter by 40% and YouTube views by over 200%
* Established and organized a marketing database from old and new patron information