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Firat Ersanli

Firat Ersanli

Group Product Manager

Groupe SEB

Group Product Manager at Groupe SEB

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Groupe SEB

Group Product Manager

Kitchen Electrics (direct responsibility for Actifry), both Tefal and Moulinex brands
Creating and managing product assortment and channel management strategy
Preparing annual budget and marketing plan, and managing the sales forecasts
Managing the ATL budget
Performing pricing analysis and executing promotional pricing programs
Developing communication strategy and corresponding creative works.
Creating and managing 360° communication plan (TVC, print, digital, PR)
Managing agencies (creative, digital, PR, BTL)
Training store personnel and promoters
Working collaboratively with other departments such as category management and retailing to roll out the communication plan
Analyzing competition and GfK data, and taking necessary actions
Periodical reporting to European Business Unit
Line Manager of a Product Manager

Career medium 01
Career
Career medium 02

Groupe SEB

Product Manager

Cookware, both Tefal and Lagostina brands
Creating and managing product assortment and channel management strategy
Preparing annual budget, and managing the sales forecasts
Performing pricing analysis and executing promotional pricing programs
Developing communication strategy and corresponding creative works.
Creating and managing 360° communication plan (TVC, print, digital, PR)
Managing agencies (creative, digital, PR, BTL)
Training store personnel and promoters
Working collaboratively with other departments such as category management and retailing to roll out the communication plan
Periodical reporting to European Business Unit

Career

De'Longhi

Brand Manager

De’Longhi and Kenwood brands
New product introduction, pricing
Creating and managing launch plan, promotion plan, demo plan, media plan, PR plan
Catalogue&POP materials&demo materials creation, TVC adoptation
Training promoters, analysing the sell-out performance of promoters, taking actions
Line Manager of a Trade Marketing Specialist and an Assistant Brand Manager

Career medium 02
Career
Career medium 06

Esse Housewares

Corporate Marketing Manager

New store openings, feasibility, leasing agreements, decoration
Performance analysis of the current stores
Promotion campaigns with credit card companies, GSM companies.
Non-merchandise fund raising project
Customer experience improvement
Process development
Ad-hoc projects (replacing IT system, changing logistics company, etc.)
Line Manager of a Training Specialist, an Architect, an Interior Architect and a Corporate
Marketing Specialist

Career

3M

Marketing Coordinator

B&CS, TSS, CPP, SSD
Prepared annual marketing plans under supervision of marketing manager.
Performed the projects listed in the marketing plan, monitored and analyzed the results, modified
the plans if necessary.
Developed and supplied sales materials that meet requirements in line with communication plans.
Identified market segments and targeted customers based on data.
Analyzed market information to support pricing levels of the products.
Performed cost comparison analysis and prepared estimates for assigned program/projects.
Monitored and controlled costs to stay within established budgets.
Contributed demand estimates that are accurate in quantity, timing and specification of required
products. Also contributed the documentation, approvals for exporting procedures.
Worked collaboratively with European Business Units to implement global strategies.

Career medium 02
Career

Ankara Atatürk Anadolu Lisesi

Boğaziçi Üniversitesi

Bachelor of Engineering (B.E.), Civil Engineering