Senior Product Strategist
April 2015 — Present
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Developing digital strategy based on research, business and user needs. Working with interaction design, visual design and development teams on some of Brazil’s biggest digital projects as well as major projects and clients from around the world.
Coordinating all social media, content and marketing activity. Managing brand engagement strategies, campaigns and teams.
Creating and managing content, communication strategies and relationships with fans on all major social networks for Rock in Rio.
Activities on product development and architecture for two web startups, as well as online marketing and communication strategies.