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Felix Huang

Felix Huang

Marketing Manager, Digital Health

TELUS

Vancouver, Canada Area, ca

I'm a Marketing Manager with 4+ years experience in launching and growing innovative new products, managing integrated marketing campaigns, and analyzing data to drive marketing results. I am passionate about understanding consumers and finding creative ways to meet their needs. Specialties: Marketing Strategy, Project Ma...

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TELUS

Marketing Manager, Digital Health

Responsible for Product Marketing strategy and driving growth for TELUS' Healthy Living TV Product.

• Owned the launch of a new Healthy Living On-Demand storefront by collaborating with stakeholders to acquire 400+ titles which attracted 8,000+ unique viewers within the first month
• Developed a full-year Marketing Calendar and executed weekly and monthly email marketing campaigns to consistently increase revenue of promotable titles by 2X-3X
• Managed new product features such as a "What's Trending" folder which increased viewership and revenue of promoted titles by 5X-10X
• Owned all customer analytics, reporting and performance analysis for TELUS’ Healthy Living TV platform including weekly KPI reports, custom Tableau dashboard, and marketing performance analyses

North Digital Inc.

Digital Campaign Manager (Freelance)

Helped clients grow by developing and executing Lead Generation and Promotional campaigns.

• Acquired 637 leads for Udacity's Digital Marketing Nanodegree Program by promoting a free E-book using Facebook Ads ($0.20 Cost per Download)
• Enrolled 13 new students into Udacity's Intro to VR course using Google Adwords (8% Conversion Rate)
• Generated 272 leads for C2Careers Bootcamp by managing and executing a paid social ad campaign targeting new grads and post-secondary students ($5.15 Cost per Lead)