Marketing Manager, Digital Health
October 2017 — Present
Responsible for Product Marketing strategy and driving growth for TELUS' Healthy Living TV Product.
• Owned the launch of a new Healthy Living On-Demand storefront by collaborating with stakeholders to acquire 400+ titles which attracted 8,000+ unique viewers within the first month
• Developed a full-year Marketing Calendar and executed weekly and monthly email marketing campaigns to consistently increase revenue of promotable titles by 2X-3X
• Managed new product features such as a "What's Trending" folder which increased viewership and revenue of promoted titles by 5X-10X
• Owned all customer analytics, reporting and performance analysis for TELUS’ Healthy Living TV platform including weekly KPI reports, custom Tableau dashboard, and marketing performance analyses