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Felipe Spina

Felipe Spina

Performance Manager





Performance Manager

Internet Innovation



Media Planner

Responsible for performance media team, client meetings, strategy presentation, budget allocation and internal process.

- Implementation all guideline for Global Brand.
- Manager all digital media to building the prompted awareness and other KPIs objetives as engaged, market share and brand value.
- Digital Brand Building
- Targeting the right audiences.
- Segmenting and testing the target audiences.
- Adjusting the bid strategy.
- Optimizing as often as necessary.

- Strategy performance campaign implementation .
- ROI Analysis: detailed analysis of the results per sales, keywords, format and creative.
- Campaign Optimization: ad placements, offers definition, conversion keywords and budget reallocations.
- Weekly performance presentation to Client

- Travel retail strategic planning through the consumer behaviours.
- Analytic the key metrics from IBM Coremetrics.
- SEM Performance campaign for web traffic growth.

- Strategy planning the 360º media campaign into all user touch points such as Out-of-Home, Mobile, Web Portals, Newspaper, Radio and TV.

More skills:
- Creating the strategy media planning presentation for all proposal.
- Research competitors and other datas from ComScore.
- Responsible for managing investments in portals like MSN, Yahoo, Globo and UOL, AdNetworks, affiliates programs, social network.
- Budget definition and allocation for each partner in accordance to partnership terms and ROI.
- Campaign Implementation: ad placements definition, creative briefing, campaign approval and landing page content optimization focused on conversion rates and sales.
- Sales and ROI analysis and Campaign Optimization: ad placement, creatives, content, landing pages, renegotiation and budget reallocation.
- Development of perfomance-based partnerships including portal channels, special projects, social networks, hot sites and others.
- KPI monitoring (audience, conversions, sales and revenue).

Career medium 02
Career medium 06

Urban Summer Digital Creative

Digital Planning Manager

Creating strategies and business plans to drive into all digital channels.

• Creative brief development
• Brand programs
• Field development
• Strategy Planning

Main clients: Audi, One Health, Amil, Apogeo, Itau



Digital Marketing Analyst

Manage all Company’s and Product's content in digital marketing driving the medias such as Websites, Blogs, Hotsites, Communities, Social Networks, Advergames, Viral Marketing, SEO and SEM.
Responsible for web traffic growth, website user interface and online advertising budget management, planning strategies, researching and analyzing traffic to improve the results and reducing the expenses.
Writing the script and video production on YouTube channel.
Promoting at special events, action camp and shop decoration.
Research new trends and Social Media Engaging.
Every quarter has a higher KPI for goals achievement, CPC (Cost per Click) average and total clicks in ad campaigns, and opening/click-through ratio, decrease opt-out and increase opt-in in E-mail marketing database campaigns.
And also has the goal to keep in 90% (at least) the efficiency of tasks requested by HQ on ASUS main website.

Career medium 03
Career medium 05

illegal design

Project manager

Manage the outsourcing, prospects, proofs, wireframes and UX from the clients.
Building some templates for webpages, email marketing, landing pages, holding pages and all web projects.



Interaction Design

User Experience and Manager in Web Accessibility Initiative (WAI), SEO, XML, xHTML, JavaScript, Usability, CSS. 

Career medium 06

Draft FCB

Interface designer

Manager the website mobile phone Motorola Q in Portuguese and Spanish.
Manager the webgame of ARG (Alternate Reality Game) for promotional new car series called FIAT Idea Adventure, and all content as Websites, Hotsites, Landing pages, videogame characters and background, Blogging templates, Blog and Social Networks promotions, Gaming Q.A.
Main clients: Motorola and FIAT.


Euro RSCG 4D (now Havas Worldwide)

Digial Interface front-end

Manager CMS systems from NOKIA, INTEL and Microsoft all latin american websites. Also, the creation of promotional websites and emails marketing.
Update Websites, Hotsites, Mobile, e-Shop, Blogs, Intranets, CMA and CMS content.
Main clients: Nokia, Intel, TIM, Reckitt, FEMSA, Microsoft.

Career medium 03
Career medium 01


Building Websites, Hotsites, Games and Ads banner optimization.
Main clients: C&A, Gatorade, Unilever, Itau, Vivo, Natura, McDonalds, Tetra Park, Dove, Nestlé, Procter & Gamble.


Fundacao Getulio Vargas / FGV

Digital media planning

Miami Ad School


Australian Pacific College

Business Communication Skills

Faculdade Oswaldo Cruz

Bachelor's degree, Virtual System: Web Design

Escola Técnica Oswaldo Cruz

Marketing and Advertising