Project of Latin America Marketing & Business Development
October 2013 — March 2014
-Execution and tracking of promotion marketing programs and campaigns.
-Brand Promotional Plans (Advertising, Direct E-Mail, etc.)
-Customer Relationship Management.
-Transforming opportunities into multiple sales opportunities by documenting Sucess Cases, and then generating leads for the Sales Force.
Support Marketing Communications
-Tradeshow Management (Pre-Show Marketing, Pre-Show Insights development, Booth and Equipment shipping/coordination, costing, etc.)
-Work closely with outside agencies including Public Relations, Advertising Agencies, Mail Agencies in order to ensure smooth and timely execution of programs and plans.
-Development of collateral materials to support sales forces and business development personnel.
-Assisting with analysis of Primary & Secondary Market Research data and Sales Reports; recommend and implement adjustments to strategy in order to make more effective programs.
-Assisting in the tracking and reporting on ley Marketing Metrics.
-Assisting with Marketing Research.