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Felicia Stingone

Felicia Stingone


The Velo Group

Greater New York City Area

My approach to brand development is informed by my broad experience on both sides of the table – as a consultant and as a marketing executive. I have been a chief marketing officer, advertising executive, brand consultant, board member, public relations and communications leader and fundraiser. I believe in the power of Br...


The Velo Group


Velo is brand-building consultancy that helps companies realize their future through Brand-led Growth.

Velo’s DNA fuses brand strategy expertise, design-led creativity and hands-on marketing experience with a fundamental understanding and respect for business and operations. We view brand development through this lens at the intersection of business, strategy and design. We work with consumer lifestyle companies in a range of areas including hospitality, technology, food and beverage and not-for-profit to develop brands that clarify a strategic direction and build the momentum needed to move forward swiftly with fewer obstacles.

Brand-led Growth is rooted in the belief that brand is more than a marketing and communications practice -- it is an essential business principle that drives undeniable competitive advantage day-day, year-after year.

Whether launching a new business, strengthening an existing brand or revitalizing a mature company, Velo can help.

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There are many consumers, most of whom are also our restaurant guests, who would agree with this statement in regard to the marketplace’s growing practice of collecting data about them: "The fact that they are collecting data does that bother me at al

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