The Velo Group
March 2015 — Present
Velo is brand-building consultancy that helps companies realize their future through Brand-led Growth.
Velo’s DNA fuses brand strategy expertise, design-led creativity and hands-on marketing experience with a fundamental understanding and respect for business and operations. We view brand development through this lens at the intersection of business, strategy and design. We work with consumer lifestyle companies in a range of areas including hospitality, technology, food and beverage and not-for-profit to develop brands that clarify a strategic direction and build the momentum needed to move forward swiftly with fewer obstacles.
Brand-led Growth is rooted in the belief that brand is more than a marketing and communications practice -- it is an essential business principle that drives undeniable competitive advantage day-day, year-after year.
Whether launching a new business, strengthening an existing brand or revitalizing a mature company, Velo can help.