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Felicia Moeis

Felicia Moeis

Tech/Startup Enthusiast and Supporter





3rd Ward

Tech & Business Education Product Manager

3rd Ward is a 30,000 sq ft maker and co-working space with courses dedicated to craft, artisanal good, consumer product, and other creative industries or disciplines. Our goal is to provide skill-based learning to build small business entrepreneurs and consumer product startups in a creative and artistically-inspired environment.

Managed educational inventory focused on tech, design, business, marketing, and electronics disciplines
Oversaw curriculum and course development with instructors to craft and define educational pathways while attending to students' needs and background
Mobilized 3rd Ward brand, marketing, and digital strategies to match executional tactics and procedures
Coordinated and contributed to the operational management of building crew team, supply team, customer service, and other education team members in both Brooklyn and Philadelphia locations
Determined space and seat inventory and course distribution/scheduling to maximize sales and room value efficiencies

Career medium 01
Career medium 02

Perks Consulting

Digital Strategist / (Past: Assistant Event Producer; Communications Manager)

A digital brand & marketing consultancy focused on consumer brands + startups, located at the Tipping Point Partners Workspace.

Manage business development/external marketing communications strategy, tactics, & execution targeted towards digital/tech startups, VC/angel investors, & consumer brands

Develop & oversee brand presence of CEO Lauren Perkins, including speaking gigs & writing contributions

Develop educational content for courses taught at General Assembly's entrepreneurship campus (NYC + virtual) including topics on Community Management, User Acquisition, & Brand-Centric Business Strategy

Devise internal & service protocols for business development, marketing, & client executions

CLIENT WORK: (Account management and execution):
Cookstr (digital recipe database website and cookbook rights management, acquired Jan 2014 by Macmillan Publishing): Brand/website/social media auditing and strategic consulting

OneResult (Athletic training and dietary community + supplement eCommerce site): Business/digital strategy and brand messaging

Laura Mercier (internationally recognized cosmetics brand): Digital asset auditing and strategy

Pfizer Emerging Markets Unit: Community management training

Atelier4 (art logistics, management, and shipping company): Brand Identity and messaging re-development

EachScape (cross-platform app development solution): Social media and media awareness development strategy

Alertometer (enterprise iOS app): Brand messaging, email marketing, and social media outreach

Rapid Ratings (financial ratings firm): Digital and brand identity messaging and development (venture news site) and Bullpen Capital: Produce, position, and event manage Venture Shift 2011 + Vator Splash 2010/12 events w investors & startups

Other clients: ECA World Fitness (fitness industry convention) (social media management tool)
ParentMaze (NYC parental community destination)
AGIS (cross-platform enterprise management software)



Freelance Talent

Media Monitoring for CNC Communications

Career medium 05

Girls in Tech NYC

Managing Director

Girls in Tech is a social network enterprise focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology. An organization that focuses on the collaboration, promotion, growth and success of women in the technology sector.

Girls in Tech aims to offer a variety of resources and tools for women to supplement and further enhance their professional careers and aspirations in technology. Some of these resources include, educational workshops and lectures, networking functions, round table discussions, conferences, social engagements, and recruitment events.

Managed team of volunteers to support promotional efforts, social media initiatives, & produce multiple sold-out events, promoting female entrepreneurship, tech education, & community advocacy

Generated multi-channel marketing strategies to connect with over 2000 email subscribers & members

Developed relationships across the tech, venture, media communities & influencers to initiate media, event, & cross-partnerships & affiliations

Produced events:
10/13/10 A Live Chat with Author David Kirkpatrick (Interviewed by Lauren Indvik of Mashable), hosted at Edelman PR

11/10/10 Entrepreneurship & Venture Series: Encouraging Young Women in Finance, hosted at the Samsung Experience

Monthly happy hours at Forum, Sidebar, The Mean Fiddler (in partnership with Mashable for Social Media Day 2010)


Self Employed

Super Freelancer/Volunteer/Eager Participant

October 2010: Attendee at Pivot Conference 2010
September 2010: Attendee at BizTechDay
August 2010: Freelance - social media marketing at Renegade
June 2010: Attendee at Internet Week NYC 2010
June 2010: Attendee of Online Marketing School presented by NextNY
May 2010: Focus Group Project Manager for Lewis/Lachapelle for new CPG launch
April 2010: Volunteer and attendee at #140conf NYC "The State of Now" hosted by @jeffpulver
March/September 2010: Market Research Analyst at Eventwist s
Feburary 2010: Attendee at Social Media Week NYC

Other networking events/conferences attended:
Mobile Mondays
Digital Somethings
DIgital Dumbo
New York Tech Meetup
20dot20: Advertising/Music/Media
Startup Weekend
Entrepreneurs Roundtable Accelerator events
Business Development Institute Seminars
The Levin Institute at SUNY
Consumer Electronic Show (Las Vegas) 2012
Do It In Person
Entrepreneur Week NY

Career medium 02
Career medium 02

Peep Insights & Revelations


A research based company focused in consumer insights & socio-culture research

Conducted recruitment & screener interviews in 4 US markets & London to form a consumer insights participant pool in the form of video interviews & personal video journals for a top international audio manufacturing client.
Coordinated logistics for onsite interview team and oversaw the delivery of production content for editing and presentation
Developed a presentation deck on “out of the box” expert insider recommendations
Contributed a blog entry on behalf of Peep: Insights + Revelations to, ranked in the top 10 of marketing blogs:


YouCast Corp. (Acquired by Halogen Media in 2011)


Mined and developed a targeted list of bloggers by evaluating search results, brand mentions, sentiment highlights, keyword relevance, and demographics of monthly visitors to help market a new series on CBS.

Contributed to the creation of a database involving several thousand potential websites organized & filtered to determine blogger/media influencer index and outreach potential.

Career medium 06
Career medium 06

New Video (Acquired by Cinedigm in 2012)

Sales and Licensing

An entertainment suite featuring distributed video content from A&E, The History Channel, Scholastic, Major League Baseball, Major League Soccer, Docurama Films, New Video NYC, and Nascar.

Administered special sales accounts and assisted a national sales account manager to execute $1 million in domestic licensing accounts while managing rights and clearances between the A&E Home Video and New Video Group catalogs.



Daytime and Office Manager

Cielo is a top US and internationally recognized nightclub/brand, featuring the best DJs from around the world in the electronic dance music scene in the most intimate of spaces custom-made for premium sound quality. It'll knock your socks off.

Winner of multiple awards including:
“No. 22 in DJ Mag Top 100 Clubs of the World” 2010
Winner, “Best Club”, IDMA Awards 2010
Winner, “Best Party”, Dance.Here.Now, ClubWorld 2009
Winner, “Best Club”, ClubWorld 2008
Winner, “Best Party”, Dance.Here.Now, ClubWorld 2008
Winner, “Best Nightclub”, Village Voice 2006
Winner, “Best Club”, ClubWorld 2006
Winner, “Best Deep House Club”, New York Magazine 2006
Winner, “Best Venue USA”, Urb Magazine 2005
Winner, “Best Club”, ClubWorld Awards 2005
Winner, “Best Resident DJ”, Francois K., Deep Space, ClubWorld 2005
Winner, “Best Club”, Dancestar USA 2004
Winner, “Best Interior Design Club/Lounge”, ClubWorld 2004
Finalist, “Best Design Bar/lounge”, Gold Key Awards 2004

Initiated relationships with press, industry contacts, potential talent, & VIP guests to maintain & develop Cielo’s status & brand awareness as one of the top clubs in the world

Implemented marketing initiatives, managed street & online community strategies, & supported PR efforts to promote in-house talent bookings, consistently sold-out events, & secure top industry awards

Liaised with agents & managers in the execution of performance contracts & itineraries featuring the largest roster of top international DJs than any other club in North America since opening

Oversaw all details for business hours & general operations with general manager & promoters

Coordinated all logistics for VIP services & production needs for various private & corporate clients encompassing 25-300 patrons

Career medium 03
Career medium 01

Cornerstone Promotion


Marketing agency and publisher of The FADER Magazine

Participated in lifestyle marketing initiatives with corporate brands: Belvedere Vodka, Adult Swim, Johnnie Walker
Reviewed "Farm" Street Team field reports for Boost Mobile's Rock Corps urban volunteer outreach event
Tour support for Fader Label band, The Editors


M3 Summit


Assisted founder David Prince in day-to-day operations to produce M3: Miami Music Multimedia 2006, a 3-day music industry conference and festival.

Career medium 05

Studio Distribution


Independent Music Distributor for hip hop and electronic labels (RIP)

Developed marketing and retail sales research
Targeted pitches to regional mom & pop music stores


Spundae Productions


Top regional nightclub promoter with notable programming roster featuring internationally-known dance music DJs.

Developed sponsorship initiatives to bring branding and promotional opportunities at weekly events and large scale one-offs

Career medium 03
Career medium 05

Mitch Schneider Organization PR


Publicity for multi-platinum selling artists, national tours, well-known festivals, and nightclubs/venues in pop/rock, country, hip-hop, and dance/electronica.

Offered onsite assistance to execute guestlist, press, photo shoot, and backstage interview matters for top festivals & concerts including: Rock the Bells 2005-2008 (LA/NY), Vans Warped Tour 2005 (LA), All Points West 2008-2009 (NY), The Jam Master Jay Awards(NY), Ultra Music Festival New York 2006-2007(NY), Winter Music Conference (Miami) 2006, and grand opening of the Vanguard Nightclub (Hollywood).

Supplied tour date updates and media events alerts for press coverage in all media markets




London-based Artist bookings, venue marketing, tour support and production in the UK and Europe in dance, neo-soul, R&B scene

Ultra Records


Largest US dance music record label

Assisted various departments of artist management, radio promo, marketing research, publicity, new media, and distribution

Universal/Motown Records and Universal Music Group


Internationally recognized record label and entertainment group

Assisted Los Angeles Regional Promotions Director, Martin Melius and West Coast radio promotions staff; front desk reception at UMG headquarters

Career medium 01
Career medium 01

Showroom 7 / 7th House PR


Top independent fashion studio and PR house

Coordinated fashion studio pulls and PR support for indie and up-and-coming designer labels, and onsite assistance at NY Fashion Week Fall 2004 and various events


Office of the Special Assistant to the President @ NYU


Office of the Special Assistant to the President/former Senior Vice President of External Affairs/Chair & Executive Director of The George H. Heyman, Jr. Center for Philanthropy and Fundraising, Naomi Levine.

Served as student assistant to 82 year old powerhouse with top-notch relationships, liasing between New York University's Board of Trustees, top university administrators, and major corporate donors.

Career medium 02
Career medium 03

Bug Music Publishing


Music publishing administration for catalog of top indie publisher

Assisted in legal/licensing communication and researched royalty distributions among record labels, artists, publishers and songwriters
Coordinated information using ASCAP, BMI, SESAC, and CMRRA databases


New York University

Bachelor, Music Business/Communication Studies (minor)