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Evann Clingan

Evann Clingan

Senior Research Associate

Ketchum Global Research & Analytics

10003, NY

Research nerd @KetchumPR NYC. Aiming for the intersection between insight & creative. @SweetLemonMag & @LevoLeague contributer. @ShestheFirst Dream Team.

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3

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"Don't try to be perfect; just be an excellent example of being human." -Anthony Robbins
Interests

Market Research, Digital and Social Media, Public Relations, Pop Culture, and Design

Ketchum Global Research & Analytics

Senior Research Associate

Provide council based on traditional and digital research insight to clients, such as Michelin, Gillette, Adecco, and new business prospects / Analyze social media content, including Facebook, Twitter, blogs, and online news to identify realtime challenges and engagement opportunities / Align Michelin social listening strategy with tire purchase cycle to reach consumers at various touch points and increase likelihood of sale / Plan and facilitate in-person and online brainstorms using consumer insight to develop targeted public relations strategy / Conduct central locator tests and in-depth interviews to guide development of new liquor brand and whiskey product launching in 2014 / Develop Story Map method of organizing data for visualization and counsel designers on how to transform Maps into infographics

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Career
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Ketchum Global Research & Analytics

Research Associate

Conducted customized primary (qualitative and quantitative) and secondary research for clients, such as Weight Watchers, Wendy’s, and Frito-Lay / Engaged in ongoing social listening and analyzed quality of social media conversation to compile weekly, monthly, and annual measurement reports / Identified trends in niche industries and presented quarterly learning sessions with Trends Task Force to influence campaign planning / Collaborated with senior leadership on Creative Measurement initiative to encourage creative risk among account teams and clients / Completed Ketchum Summer Fellowship Program – June-August 2011

Career

Elon University

Bachelor of Arts, Strategic Communications