Global Content Management Specialist
June 2008 — August 2012
Load final assets to GM Asset Central
Produced by BrandCOM, Campbell-Ewald, and other originators of Chevrolet assets (ex. Agencies, GM Design, vendors, etc.)
Manage acquisition, storage, maintenance, and metadata within GM Asset Central.
Work with Asset Creation team to set up asset banks where appropriate.
Acquisition and maintenance of US national assets to be utilized on Asset Central.
Be knowledgeable of what creative assets are in development - particularly for COG vehicles. Gather from Content Creation and Field teams.
Ensure formats are re-usable for all markets.
Microsoft Office Suite
GM Asset Central
Facilitate reuse of post-produced Chevrolet assets to global regions.
Act as a liaison with various GM and External partners that conduct business with Chevrolet Global.
Disbursement of useable Chevrolet assets to applicable Global markets with an ability to understand the needs and requirements of said global markets in a proper usable format
Secure usage costs of said assets. Understand all agency disciplines in order to provide insight / access to agency resources.
Facilitate global collaboration and communication of post-produced content
Manage BrandCOM Savings Tracker
Proactively track asset re-use of Global Clients and calculate cost avoidance
Improve savings tracker tool working with Technology Director and C-E IT
Refine savings tracker process
Promote use of Brochure Builder tool
Facilitate and create client specific assets use in global markets