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Eunice Chi

Eunice Chi

Director, Brand Strategy & Marketing

Time Inc.

New York, NY

Media professional with experience in brand strategy, product development and marketing. Expertise includes managing teams in strategic planning, product development, digital marketing, CRM solutions, evaluating KPIs, increasing LTV and revenue expansion.

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Time Inc.

Director, Brand Strategy & Marketing

Brands: TIME, FORTUNE, MONEY, SPORTS ILLUSTRATED, SI KIDS, GOLF

• Oversee strategic initiatives for brand product development with P/L responsibility
• Partner with editors, publishers and brand management teams to drive strategy and execute on business goals
• Leverage first party data to enhance segmented marketing capabilities for digital marketing and CRM strategies
• Develop strategies to maximize e-commerce revenue through brand relevant stores such as TIME Shop, TIME Cover Store, and Sports Illustrated Cover Store.
• Launched and manage TIME Shop, including website, product procurement, fulfillment and CRM
• Overhaul existing products to maximize revenue, such as FORTUNE Datastore.
• Direct acquisition strategy in the following channels: online (internal websites, paid media and email), direct mail and agents.

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