Director, Brand Strategy & Marketing
August 2015 — Present
Brands: TIME, FORTUNE, MONEY, SPORTS ILLUSTRATED, SI KIDS, GOLF
• Oversee strategic initiatives for brand product development with P/L responsibility
• Partner with editors, publishers and brand management teams to drive strategy and execute on business goals
• Leverage first party data to enhance segmented marketing capabilities for digital marketing and CRM strategies
• Develop strategies to maximize e-commerce revenue through brand relevant stores such as TIME Shop, TIME Cover Store, and Sports Illustrated Cover Store.
• Launched and manage TIME Shop, including website, product procurement, fulfillment and CRM
• Overhaul existing products to maximize revenue, such as FORTUNE Datastore.
• Direct acquisition strategy in the following channels: online (internal websites, paid media and email), direct mail and agents.