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Erin Schulte

Erin Schulte

Senior editor, digital

Fast Company

Senior editor, Fast Company

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Fast Company

Senior editor, digital

I edit FastCompany.com's leadership content.

I write headlines that make people click, and ensure sure that once they do, they're glad they did. I work with Fast Company reporters and writers on stories about productivity, career development, leadership, organizational psychology, personal branding, and corporate culture, among other topics.

I write, assign, and shape compelling executive profiles that have valuable takeaways for readers, whether they are just starting their careers or are serial entrepreneurs.

I also oversee all contributed content at Fast Company, which means I work with CEOs, thought leaders, and the entrepreneurs to develop op-ed style pieces that Fast Company's audience will find thought-provoking and useful.

Some of the columns and programs I work on include: Work Smart, Dialed, The Takeaway, The Recommender, Who's Next, and Innovation Agents.

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Career
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Writer/Web Consultant

Independent Contractor

Recent clients/publications include The Washington Post, Parenting.com, Babble, Tory Burch, and Time Inc.

Areas of web expertise: content management, top-level and copy editing, search engine optimization, design and execution of social networking strategies.

Career

Hearst Digital

Senior Web editor/HarpersBazaar.com

HarpersBazaar.com

Assign, write and/or edit, copy edit, and manage all site content, overseeing freelancers, staff contributors, and web editors. Write and edit promotional material, and program the homepage.

Track traffic performance and use trend data to help shape editorial planning.

Provide direction regarding design and site function.

Partner with photo and video teams to source additional images and video for packages.

Develop and track SEO, in conjunction with SEO team, in order to ensure optimal search results.

Work with the magazine staff to create unique opportunities for programming and interaction between the Web and magazine, and create web programming to supplement high-value magazine content.

Select syndication content and related links for all syndication partners and email products.

Repackage content for seasonal special sections, for syndication and in other cases as needed to support sponsorship and partner opportunities.

Oversee social networking strategy, namely Twitter and Facebook, with an eye to traffic growth and industry buzz; work with staff on contributions to branded social media.

Research, track and update content pages to optimize site content for search performance.

RELEVANT GROWTH STATISTICS:
- Grew YOY pageviews on Bazaar.com by 159% in 2009; uniques grew 146% in 2009.
- Grew YOY video plays on Bazaar.com by 1000% in 2009.
- Grew YOY referrals from syndication partners by 400% in 2009.
- Grew online subscriptions by 74% in 2009.
- Launched revamped homepage/navigation in 2009.
- Grew pageviews of Fashion Week-related content by 614% in 2009 vs. 2008.
- Grew Facebook fans from 4,400 to 25,000 as of 7/10, grew Twitter followers from zero in 4/9 to 133,000 as of 7/10.
- Grew search referrals to Bazaar.com by 82%, significantly outpacing network growth.

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Career

Aspen Institute Initiative on Financial Security

Freelance media consultant

The Wall Street Journal Online

Financial Reporter/Columnist

- Covered the U.S. equities market with daily stock-market stories for WSJ.com; conducted daily interviews with financial analysts, economists, traders, money managers, and other financial professionals.
- Wrote a weekly consumer-finance column based on market and economic trends called "Taking Stock."
- Contributed to WSJ Radio, WSJ Special Sections and WSJ Money & Investing.

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Career

Arkansas Democrat-Gazette

GA and city government reporter/Sunday columnist

University of Nebraska-Lincoln

Bachelor's of Journalism, Newspaper/editorial