Marketing Manager - EMEA
August 2014 — Present
As a marketing manager for Enterprise Holdings, I create and execute marketing strategies within various brand and business channels that contribute towards our $20.9 billion in annual revenue. This includes the Enterprise®, National Car Rental® and Alamo Rent A Car® brands.
My areas of focus include customer loyalty, through the Enterprise Plus and Emerald Club loyalty programmes, as well as travel partnership channels and corporate accounts, in the EMEA market. This includes B2B and B2C marketing strategy, development, planning and creative execution within key markets, including the UK, Ireland, France, Spain and Germany, to support the pan-European growth.
Relationship building, leadership, mentoring, creative thinking and problem solving are some of my key strengths.
Additionally, I also participate as a mentor in a formal mentoring programme, contribute to our local Lean In Circle, mentor school-age girls through the Bridge Builders Mentoring Scheme and have participated as an Enactus judge for the past 2 years.