Macy's Parade & Entertainment Group
Partnership Marketing Manager
February 2015 — Present
Macy’s Parade & Entertainment Group serves as an internal experiential marketing agency that activates on behalf of our partners. I currently manage over 30 partners within the Macy’s Thanksgiving Day Parade. I oversee their parade partnership from ideation with our creative studio to implementation on parade day. Our work comprises the very fabric of the Macy's brand.