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Erika Wendel

Erika Wendel

Partnership Manager

Macy's Parade & Entertainment Group

New York, NY

Experience maker, community builder, connection seeker. I value collaboration over competition. I value real feedback; what’s working and what isn't working? I value truth over flowery language. I value the openness to begin again. I value growth over complacency. I value feeling fearful, and doing it anyway.


Macy's Parade & Entertainment Group

Partnership Marketing Manager

Macy’s Parade & Entertainment Group serves as an internal experiential marketing agency that activates on behalf of our partners. I currently manage over 30 partners within the Macy’s Thanksgiving Day Parade. I oversee their parade partnership from ideation with our creative studio to implementation on parade day. Our work comprises the very fabric of the Macy's brand.

University of Pittsburgh

BSBA, Marketing

Pittsburgh is a renaissance town and I was constantly inspired by the city's drive to create. On campus, I discovered my ability to lead and to speak essentially. I studied the impact of creating tangible brand experiences. Then, as Director of Campaign Strategy for a special Chevrolet project, I put those learnings into practice and unearthed serious passion and potential.