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Erica Vasquez

Erica Vasquez

Account Executive


Astoria, NY




At the end of the day faith is a funny thing. It turns up when you don't really expect it. It's like one day you realize that the fairy tale may be slightly different than you dreamed. The castle, well, it may not be a castle. And its not so important happy ever after, just that its happy right now. See once in a while, once in a blue moon, peop...

Univision Communications Inc.

Account Executive

Career medium 04

Univision Communications Inc.

Associate Account Executive

• Build, customize, and present stand-alone and 360 ideas cable opportunities to agency and clients
• Liaison with Client Development, Interactive Media, and Marketing teams to further develop cable opportunities
• Organize and lead weekly training sessions with Sales Coordinators and Sales Service Executives
• Acting Account Executive on high profile accounts such as Chrysler, L’Oreal, and Sony for 2012-13 Upfront
• Investigate new business opportunities for seven cable networks within UCI portfolio



Account Executive

Career medium 02

Univision Communications Inc.

Sales Service Executive

• Managed a multitude of client requests for three networks during Account Executive’s maternity leave, while primary day-to-day liaison for agencies and client.
• Handled major account list of $84 million that included Avon, CBS Films, Heineken, Kraft, Mars-Wrigley, Post, Tecate, THQ, and Wendy’s.
• Focused on strategic selling goals, along with Vice President to maximize Univision Communications Inc. dollars
• Negotiated Scatter and assisted in Upfront negotiations, built sales proposals, and developed short term forecasting
• Contributed in ideation meetings with multiple divisions for the development of cross platform opportunities
• Managed the complete implementation of sponsorships for top tier accounts like Mars-Wrigley and Kraft, which included leading brainstorming sessions, fulfillment, on site integration, and all production elements to ensure all in-show elements were executed to the specific client guidelines in tentpoles like Premios Juventud
• Worked daily with producers and traffic to ensure all on-air elements for Anheuser Busch and Mars-Wrigley’s World Cup 2010 network TV sponsorship aired seamlessly
• For past two years, maintained Kraft Singles campaigns, including last year’s which won the AHAA/ "Best Media Plan Using TV" award


Univision Communications Inc.

Sales Coordinator

• Supported account executives in managing the sales process for client accounts including: Boehringer, the Clorox Company, H & R Block, Lowe’s, McDonalds, Nissan, Nivea, and Rent-a-Center
• Oversaw deal maintenance of multiple major accounts which includes: move requests, allocations, deal tracks, stewardship, creating ADU packages, monitoring program changes, and executing sponsorship opportunities
• Collaborated with sales service executive in building mirror, scatter, and reach & frequency plans
• Gave client presentations on the Hispanic viewer market and the strength of the network to management
• Researched advertiser spending and gather pertinent information for business opportunities using AdViews
• Served as expert in system processes and sales procedures for the training of new sales coordinators

Career medium 05
Career medium 05


Teaching Fellow

• Taught English to underprivileged students at a New York City junior high school
• Attended psychology, English literature, and adolescent behavior Master classes at Fordham University


Lifetime Networks

Sales Assistant

• Managed all facets of the national advertisement sales process, which included processing advertisement orders and maintained an account list that exceeded $50 million in sales including General Mills, 20th Century, and Nestle among others
• Interfaced with media clients and advertising agencies to ensure that commercials and viewership were consistent with clients’ expectations

Career medium 01
Career medium 05


Real Estate Intern

• Researched trends in commercial and residential real estate, sourced articles, and dealt with media sources
• Wrote press releases for clients and acted as liaison in communicating with Hispanic publications



News Intern

• Monitored local news wires throughout the day and assisted producers in writing scripts for daily news programs
• Worked with assignment desk on follow-up stories and handled phone interviews with sources

Career medium 03
Career medium 02


Assignment Desk Intern

• Worked in the field with reporters and gathered story ideas for feature news stories
• Researched and fact checked stories for the assignment desk by reading local newspapers and wire services
• Work in partnership with the Planning Editor by filtering relevant stories and entering them into the rundown


George W.Hewlett High School

University at Albany, SUNY

Italian class


Bachelor of Arts, English

SUNY Binghamton