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Erica Ayala

Erica Ayala

Snohomish, Wa, 98296





Dream Tech Innovation


Social Media Brand and Marketing company specialized in working with professional athletes and on-line companies. Main focus is new product / new business development through sport endorsement campaigns and marketing events.

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Vice President, New Business Development

B2B / Strategic Relationships & Planning / P&L Technical Sales Support / Product Development Solution Sales / Client Maintenance & Retention Product Demonstrations / Startups / ReengineeringJoint Ventures / Pricing / Forecasting
Market/Gap Analysis & Execution / Sales Management C-Level Presentations & Negotiations / Market Rollout Government Contracts / Purchase Agreements

Award-winning sales/business development leader, utilizing expertise in developing strategic, top-down sales solutions, maintaining strong market positions and capturing even greater market share. Built strategic C-level partnerships, as well as products capable of crossing vertical markets, improving sales opportunities and negotiating multi-million dollar
contracts for industry leaders Microsoft, AT&T Wireless, Amazon, Gates Foundation and smaller firms, in wireless, emergency mass communications, VoIP, And Lan/Wan infrastructure. Identified new, emerging technologies and alliances for clients in healthcare, corporate enterprise and government sectors, increasing sales and revenue in both turnaround and startup situations. Formulated and administered company policies, long-range goals and objectives.


Foundry Networks

Regional Sales Manager

Consecutively highest sales resulting in all new business; strong personal customer relationships with Fortune 100/ 500 accounts. Ground breaking entrance into Microsoft resulting in Foundry's first 7 figure revenue achievement and national press release. Increased education market by 425% in under 12 months. First deployment in supercomputing company in Seattle Wa - large scale 10gig fiber ring deployment across 3 countries and triple redundancy. Successfully developed education and government purchasing contracts for west coast territories. Recognized for top sales performance in 2009, generating more than $6 million net new revenue. Successfully drafted and implemented two Washington state education contacts resulting in $2.3 million dollar net new revenue streams. Build and managed multiple strong west coast sales/engineering teams for multiple vertical markets.

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