November 2012 — Present
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Account Director at Squareknot
• Key account and team lead with three direct reports directing the digital, social media, print, OOH and experiential advertising for a diverse client roster including Nestle Canada (Kit Kat, AERO, Smarties, Häagen-Dazs and Skinny Cow), Tim Hortons, Ally Bank US (Mobile) and The Weather Network.
• Manage and build relationships with creative and strategic planning teams to ensure consistent and strategically correct creative work that delivers to the business objectives.
• Development of annual account plans and financial forecasts; accountable to senior leadership for both financial and operational reporting and best practices.
• Exceeded annual financial forecasts for Nestle Canada during a year of financial contraction through strategically targeted organic growth opportunities.
• Developed web and social media strategy that delivered a 28% increase in Fan Engagement YOY for Kit Kat’s 2012 Big Break Campaign.
• Direct ongoing rapid fan acquisition and retention of some of Canada’s largest CPG Facebook pages, growing the Skinny Cow Facebook fan base from 0 - 100K+ fans in under 4 weeks.
• Senior team member responsible for management of Bank of America’s $3MM line of business for web updates and maintenance.
• Digital integrated team member responsible for executing online and social media channels for national campaigns promoting suite of banking products for NFL, NASCAR, MLB, and cause partners.
• Completely revamped the internal processes and procedures for assigning scope to monthly updates and maintenance resulting in dramatically increased efficiency and speed to deployment.
• Aided senior management in new business development including competitive analysis, research and presentation development.
• Team and account lead with one direct report responsible for development of strategic brand and packaging design development for Nestle Canada (Skinny Cow, Drumstick, Real Dairy, c[rave], Coffee Crisp, Nestle Noir, Carnation, Nestea, Nesquik), General Mills (Old El Paso), ConAgra Foods (Orville Redenbacher), Sun-Rype Canada and Cott Beverages.
• Target and pursue specific new business opportunities as identified as key to continued agency growth.
• Pitched and subsequently won General Mills rebranding of Old El Paso as well as the corporate rebranding and packaging update of Sun-Rype Canada
• Developed and trained account management staff on account planning and execution.