Merchandiser/ Product Development
February 2007 — July 2010
Create and develop new lines of jewelry by season, approaching trends, and customer specifications. Also choosing the appropriate items and color combinations for the next market, detail the items by beads, findings, clasps, planning and coordinating sampling overseas, develop innovative product solutions. Special project assignments included, Wal-Mart, Kohl’s/ Candies for Kohl’s, Guess, Limited Too and Torrid. Creating planograms for in store use.
Wal-Mart Project: Compete with other accessories companies for wall sales by designing 100 primary pieces and 50 interchangeable. The pieces were a mix of earrings, necklaces, bracelets and rings that were arranged on a replica of Wal-Mart’s Jewelry Wall. The walls had to be wrapped and sent out once a month. The majority of our walls were selected.
Candies for Kohl’s Project: Create a personalized line for Candies that matched the personality of their young celebrity spokesperson. The spokesperson changed from Lindsey Lohan to Hayden Panettierre I was able to keep the line consistent.
Guess Jeans Inc. Project: Special projects for Guess Jeans included working with a higher budget to meet the target cost. This included using higher quality stones, metals and findings.
Limited Too Special Project: Limited Too is a children accessory store. My job consisted of translating new trends into kid friendly jewelry. Shopping the market, developing product, becoming popular with tween pop culture.
Torrid Project: Design a line of jewelry for plus size females. Special Projects included designing the yearly pendant for the Torrid NationWide Mall Contest. Millions of teens would enter the contest either through in store participation or online. Winners were randomly chosen and received a necklace designed by me.