Digital Marketing Coordinator
September 2015 — Present
Develop digital marketing strategy and implementation plans to drive acquisition and retention for WCPO Insiders
Maintain brand integrity and drive brand awareness for WCPO Insider across targeted markets and demographics
Promote new marketing initiatives, assisting promotions team at WCPO.com
Utilize multiple platforms to manage e-commerce, user integrations, lead generations, corporate partnerships, creative assets
Liaise with various teams at WCPO-TV, WCPO.com, and E.W. Scripps corporate to manage marketing efforts
Take on additional tasks as required, especially in absence of Brand Marketing Manager.