April 2014 — Present
Head of demand generation and strategy, oversees and allocates department budget, while developing and implementing quarterly marketing plans. Helped build out robust marketing department and strategy from the ground up.
Constantly striving to make our marketing operations and channel spend more streamlined and data driven. Made marketing campaign expenditure (including paid search, social ads, trade shows and events, sponsorships/partnerships) consistently ROI-positive.
Heading marketing and sales enablement automation initiatives to help make both departments more scalable while saving on additional hiring costs. Leading, testing, and analyzing the impact of new lead generation channels.