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Emily West

Emily West

Wine Marketing

San Ramon, CA

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The Wine Group

Marketing Assistant

• Corporate Brand Marketing: Leads programming creation and execution, presentation building, and private label product development to foster relationships to grow national brand business for the nation's largest retailers. Manages portfolio of 30+ brands representing more than 7M cases annually.
• Brand Innovation: Drives creation and commercialization of first-to-market brands from ideation to blend approvals, packaging to in-store merchandising. Manages brand performance tracking, data analysis, and consumer trends and insight utilization to develop brand identity and messaging. Portfolio represents 30k+ cases annually.
• Demonstrates advanced aptitude in branding, data storytelling, creative direction, social media campaign creation and execution, budget management, event marketing and graphic design.
• Achievements: Developed a 2012 Symphony IRI Top 5 New Wine Brand and the 2013 top performing feature wine at Target.
• The Wine Group is the second largest domestic wine producer by volume. Portfolio includes Franzia, Cupcake, flipflop and more.

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Sparkle Meets Pop

Life + Style Blogger

• May 2012 - Present: SparkleMeetsPop.com
Life and style blog covering interiors, fashion, epicure and travel, averaging nearly 10K unique monthly page views. Brand partnerships include Gap and Electrolux. Featured in DailyBuzz Style and notable websites like YoungHouselove.com. Member of PopSugar Fashion Select and local networking group, Blog Brunch SF.
• Has blogged personally and professionally for nearly 10 years.

Career

NewlyWife.com

Blogger & Editor

Founded a website for young women navigating newlywed life and grew it to have nearly 13,000 unique page views each month with a team of six contributors. Developed fresh and original content delivered daily, covering food, home décor, finances, relationships, entertaining and craft tutorials.

- DailyBuzz Food Featured Publisher

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The Wine Group

Receptionist/Marketing Assistant

Assistant to the CMO, with duties including brand management administration and support.

Embarcadero Media

Online/Community Editor

Produced news websites and email newsletters covering four East Bay cities, driving a 25% increase in subscribers transitioning from print to web. Experienced in community management, social media strategy, editorial planning and team management.

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The Chimes, student newspaper at Biola University

Editor-in-Chief

Executed an award-winning redesign and production of the weekly student newspaper resulting in increased readership and ad profits. Personally hired and managed a student staff of 12, plus freelance writers, under a tight budget.

Career

Biola University

B.A., Journalism