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Emily Sorensen

Emily Sorensen

Director of Services

KELL Partners

Austin, TX

CRM Leader - Client Wrangler - Process Guru I’m a Salesforce enthusiast with an eye for efficiency. Streamlining processes, defining team roles, managing client relationships, and coming up with creative solutions to technology challenges are the things I enjoy most about my work.




Professional Services Outsourcing Salesforce Process Improvement Marketing Automation

Recruiting, Industry Networking, Mentoring

Help growing businesses optimize marketing and service delivery teams.
Career medium 01

Mason Zimbler

Marketing Operations Manager

Manage teams of marketing automation specialists that execute cutting edge marketing campaigns.

Streamline and optimize processes to maximize output and budget dollars while minimizing error. In my first five months managing one account, I brought resource utilization down to under 100% from 149% while supporting the same volume of projects via process optimization, aligning roles to employee strengths, and helping client optimize intake process.

Project manage from intake and scoping through quality assurance and performance analysis.

Consult with clients on marketing automation and demand center best practices.

Analyze performance of campaigns and make recommendations to optimize performance.



Client Engagement Manager

Relationship management for one of India's most respected Knowledge Process Outsourcing firms.

I facilitate communication between clients and our operations teams abroad, helping eClerx serve as a true partner and thought leader in our client engagements.

My areas of specialty are marketing automation, CRM, advanced analytics, reporting & insights.

Career medium 05
Career medium 06

National Instruments

Database Management Specialist

-Manage relationships with external teams (Business Analyst, Business Intelligence, Web Analytics) and facilitate communication of DM needs to technical colleagues.
-Ongoing development of segmentation strategy
-Set yearly benchmarks for global DM performance
-Train new employees worldwide in segmentation and testing strategy, Eloqua, and Discoverer
-Develop and maintain custom interactive Excel reports
-Execute deep-dive analyses of ongoing programs and consult on methods for improvement
-Facilitate Business Analysts and System Analysts in driving Eloqua/Data Warehouse integration and development


National Instruments

Database Analysis Coordinator

-Managed data transfers between Eloqua and the NI Data Warehouse
-Reported on database-wide trends and cross-campaign programs
-Queried the database using Discoverer, SQL Developer, and TOAD for complex list pulls
-Developed ongoing interactive segmentation reports in Excel

Career medium 01
Career medium 06

National Instruments

Web Intern

I spent one semester with the Web Content Group, managing and evaluating content on The second semester I worked with the Web Interface Group, designing web pages and evaluating the visual consistency of the site.


Southwestern University

Web Design Student Associate

Created websites for special events, maintained web content, provided portrait photography.

November Design, Inc.

Resource Coordinator

Managed large library of design samples for team of interior designers, created database to track vendor and past job information, assisted in design tasks.

Southwestern University

BA, Psychology, Studio Art