Director of Services
CRM Leader - Client Wrangler - Process Guru I’m a Salesforce enthusiast with an eye for efficiency. Streamlining processes, defining team roles, managing client relationships, and coming up with creative solutions to technology challenges are the things I enjoy most about my work.
Recruiting, Industry Networking, Mentoring
Help growing businesses optimize marketing and service delivery teams.
Marketing Operations Manager
June 2013 — Present
Manage teams of marketing automation specialists that execute cutting edge marketing campaigns.
Streamline and optimize processes to maximize output and budget dollars while minimizing error. In my first five months managing one account, I brought resource utilization down to under 100% from 149% while supporting the same volume of projects via process optimization, aligning roles to employee strengths, and helping client optimize intake process.
Project manage from intake and scoping through quality assurance and performance analysis.
Consult with clients on marketing automation and demand center best practices.
Analyze performance of campaigns and make recommendations to optimize performance.
Client Engagement Manager
November 2011 — June 2013
Relationship management for one of India's most respected Knowledge Process Outsourcing firms.
I facilitate communication between clients and our operations teams abroad, helping eClerx serve as a true partner and thought leader in our client engagements.
My areas of specialty are marketing automation, CRM, advanced analytics, reporting & insights.
Database Management Specialist
August 2008 — November 2011
-Manage relationships with external teams (Business Analyst, Business Intelligence, Web Analytics) and facilitate communication of DM needs to technical colleagues.
-Ongoing development of segmentation strategy
-Set yearly benchmarks for global DM performance
-Train new employees worldwide in segmentation and testing strategy, Eloqua, and Discoverer
-Develop and maintain custom interactive Excel reports
-Execute deep-dive analyses of ongoing programs and consult on methods for improvement
-Facilitate Business Analysts and System Analysts in driving Eloqua/Data Warehouse integration and development
Database Analysis Coordinator
May 2007 — August 2008
-Managed data transfers between Eloqua and the NI Data Warehouse
-Reported on database-wide trends and cross-campaign programs
-Queried the database using Discoverer, SQL Developer, and TOAD for complex list pulls
-Developed ongoing interactive segmentation reports in Excel
August 2006 — May 2007
I spent one semester with the Web Content Group, managing and evaluating content on ni.com. The second semester I worked with the Web Interface Group, designing web pages and evaluating the visual consistency of the site.
Web Design Student Associate
August 2005 — May 2007
Created websites for special events, maintained web content, provided portrait photography.
November Design, Inc.
May 2006 — August 2006
Managed large library of design samples for team of interior designers, created database to track vendor and past job information, assisted in design tasks.
BA, Psychology, Studio Art