97 Degrees West
Social Media / Advertising Intern
June 2013 — Present
•Engaging in quantitative and qualitative research for clients in order to implement successful branding strategies.
•Utilizing social media analytical tools such as Sprout Social and Google Analytics to observe trends and see the success of content across different platforms.
•Educating clients and agency itself on the importance of blogging and use of social media in order to stimulate traffic to website to ultimately increase brand awareness.
•Analyzing brand guidelines to cohesively integrate the appropriate social media platforms and formulate content strategy.
•Assisting with keyword research via Google Adwords to help formulate an effective SEO strategy for agency and clients.
•Creating e-mail databases for upload on Constant Contact to help assist with implementation of agency e-mail marketing campaign.