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Emily Mokotoff

Emily Mokotoff

Social Media / Advertising Intern

97 Degrees West

Advertising & Marketing Professional

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97 Degrees West

Social Media / Advertising Intern

•Engaging in quantitative and qualitative research for clients in order to implement successful branding strategies.
•Utilizing social media analytical tools such as Sprout Social and Google Analytics to observe trends and see the success of content across different platforms.
•Educating clients and agency itself on the importance of blogging and use of social media in order to stimulate traffic to website to ultimately increase brand awareness.
•Analyzing brand guidelines to cohesively integrate the appropriate social media platforms and formulate content strategy.
•Assisting with keyword research via Google Adwords to help formulate an effective SEO strategy for agency and clients.
•Creating e-mail databases for upload on Constant Contact to help assist with implementation of agency e-mail marketing campaign.

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Bebetime

Social Media Developer & Strategist

•Assisting this new start up company with strategizing and planning an integrated social media marketing strategy utilizing the platforms of Facebook, Twitter, Pinterest, and Blogging.
•Advising on web design during the development phase in terms of overall look and feel, navigation ability, organization of the website, and connection to social media platforms.
•Creating media and press releases to connect to other blogs and in forming partnerships with this outlet.
•Determining other websites that the brand would be appropriate to advertise on.

Career

White Girl Salsa

Spicy Marketing Intern

•Updating the website to help integrate the blog into under utilized social media platforms such as Pinterest and Facebook.
•Participating in various in-store demos to interact with target audience, increase brand exposure, and help tell the brand story in order to stimulate brand switching and potential brand loyalty.

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Buff Notes

Director of Marketing

•Developed awareness campaign through social media outlets and creating new poster designs to be distributed across campus.
•Generated new strategies to further increase brand awareness.
•Placed advertisements in local publications throughout the city to reach our target market.
•Hired marketing interns.

Career

Bonnier Corporation

Marketing Intern

•Fulfilling requests from the marketing sector such as updating sell sheets, working in InDesign and PowerPoint, and creating ad layouts.
•Planning Snowasis by the Sea event for Park City Mountain Resort, as well as managing and coordinating all the details.
•Used persuasion to help solve problems in planning the event for PCMR, such as finding other ways to incorporate a snow theme when having real snow at the event was no longer possible.
•Functioned as the go-to person on conference calls concerning the event details.

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Her Campus

Staff Writer

Developing various articles/stories each week

University of Colorado at Boulder

Bachelor of Science (BS), Advertising

Shorecrest Preparatory School

High School