Global Data Systems
Marketing and Communications Specialist
August 2013 — October 2014
• Researched messaging, products, services, personnel, market share and development.
• Identified new lead opportunities from the various channels from which they are procured.
• Emailed marketing blasts.
• Created, deployed and managed content and messaging for GDS Corporate Website, SharePoint site, Facebook page, LinkedIn page and YouTube page.
• Created articles, press releases, announcements, references, case studies and print advertising associated with our campaign strategies.
• Participated in all of the variables involved with GDS exhibiting its products and services at local, regional and national trade shows & conferences.
• Managed GDS vendor/partner relationships.
• Planned live events - physical seminars, lunch-n-learns, after-hours events where clients and/or prospects are invited for a specific purpose to stimulate demand generation activities, inform and educate on a variety of topics.
• Assisted in the product development process.