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Emily Lazaroff

Emily Lazaroff

Assistant Account Executive - Consumer Brands

Edelman

Greater Atlanta Area

As an Assistant Account Executive in Consumer Marketing at Edelman Atlanta, day-to-day responsibilities include media relations, event planning and management, product launches, partnership initiatives and industry monitoring. I am able to learn and understand a variety clients quickly and translate their business objectives...

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Edelman

Assistant Account Executive - Consumer Brands

• Transform insights gained during media monitoring and research into tangible recommendations that contribute to campaign development and media strategy for clients such as Arby’s, Cartoon Network, Georgia–Pacific, Juice Plus+, Visit Orlando, Alvin Ailey American Dance Theater and Papa John’s
• Integral member of ideation process, media strategy development and execution of Arby’s Brown Sugar Bacon and Farewell to Jon Stewart campaigns
• Secure stories in national, consumer and trade publications such as Business Insider, AdAge, Esquire, Nation’s Restaurant News, SheKnows.com, NPR, The Atlanta-Journal Constitution, WSB-TV and 11Alive
• Contribute to corporate social responsibility practice through cause marketing partnership research, identification and program development for Georgia-Pacific Communication Papers, the National Paper Sponsor of the Kids in Need Foundation
• Experience developing press releases, media alerts, messaging and talking points for executives at multiple levels in various sectors
• Key member of the Atlanta Community Team identifying and promoting office volunteer opportunities and leading the annual office-wide pro bono partnership

City University London

Master of Arts, Media and Communications

Tulane University

Bachelor of Arts, Sociology