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Emily Hawkins

Emily Hawkins

Associate Director of Public Relations

Alvin Ailey American Dance Theater

Greater New York City Area

Seasoned, results-oriented communications maven with years of experience within the entertainment, performing arts, non-profit, community engagement, and social responsibility arenas. Self-starter looking to get involved in dynamic, multi-faceted campaigns that put my advanced written and verbal communication skills to use. ...


Alvin Ailey American Dance Theater

Associate Director of Public Relations

•Senior strategist responsible for the development and execution of media relations plans in support of a multi-faceted, multi-million dollar arts organization in the media space:

•Proactively pitch stories to attract relevant stakeholders, enhancing visibility and accurate understanding of organization’s role as an American cultural ambassador to the world

•Drive editorial story planning, writing, and pitching to domestic and international press; conduct reporter follow-up efforts (fact-finding, quote development/approval, executive interview coordination, etc.);

•Uncover and obtain exposure opportunities with key media outlets to enhance company visibility through thought leadership

•Compose all aspects of external communication pieces and publicity materials, including talking points for organizational spokespersons, pre-interview briefs for senior leadership, press releases, statements, media advisories, fact sheets, backgrounders, Q&A's, PSAs, electronic press kits, and content for web and social media platforms

•Direct press strategy for annual black-tie gala events, managing a support team around all celebrity and press invitations, media outreach, red carpet coordination, and post-event press coverage

•Manage strategy and day-to-day execution of public relations programs for Ailey II and The Ailey School

•Secure top-tier media/blogger/influencer coverage, including features in print, broadcast, and online media. Notable placements include: Good Morning America, CBS This Morning, The View, E! News, The Meredith Vieira Show, O, The Oprah Magazine, Town & Country, Essence, Ebony,, The New Yorker, The New York Times, and The Wall Street Journal

•Meet strategic goals by directing external consultant agency and junior staff outreach tactics

•Utilize strong network of contacts within the entertainment, culture, and fashion industries to secure strategic partnerships in support of marketing, fundraising, and public relations initiatives

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