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Emily Boone

Emily Boone

Consumer Insights - Innovation


Dallas, TX





PepsiCo - Frito Lay

Consumer Insights Associate Analyst

Career medium 06

Indiana University-Residential Programs and Services

Marketing Assistant

• Ran and planned the “Cool Room” and “Hoosier Bag Toss” events as well as various digital contests
• Organized and maintained social media presence
• Wrote weekly announcements, emails and letters to students


Dick's Sporting Goods

Merchandise Analyst Intern

• Developed a strategic understanding of the retail supply chain by allocating back stock to individual stores and calculating store/distribution center transfers according to business trends and needs in the Core Camping and Outdoor Recreation.
• Created multiple reports through excel to better display and analyze total sales trends and individual store sales.
• Produced an extensive dashboard and report forecasting eCommerce sales and eCommerce ideal inventory levels for individual styles and product classes to be utilized across the company.

Career medium 04
Career medium 04

The Richards Group

Brand Planning Intern

• Clients: Amstel Light, Bridgestone, CiCi’s Pizza, Fruit of the Loom, Grocery Outlet, Orkin, Parker University, Ram
• Studied macro-trends, consumer research surveys, focus groups and other sources
• Created power point decks, reports, and creative briefs
• Lead a team of planning and creative interns on a intra-agency project aimed to manage future company research
• Gave a report and presentation of the importance of international marketing in China


The Richards Group

Brand Management Intern

• Client: Bridgestone/Firestone
• Wrote an advertising timeline and competitive analysis for Bridgestone, assisted in billing, helped manage internal meetings for the 2011 Super Bowl, and helped with daily client needs
• Lead a team of 10 interns on an intra-agency digital project aimed to create a new intern application website
• Gave a report and presentation on marketing to women in the tire industry. This project was used a year later to re-evaluate media spending and Bridgestone’s target audience

Career medium 03
Career medium 05

Ancillary Care Services, Inc

Operations Intern

Worked on a team to compile thousands of client addresses to a user-friendly database of a few hundred addresses. Also called many clients for insurance information as well as helping filing claims.


Indiana University - Kelley School of Business

Bachelor of Science, Marketing, International Business

Highland Park High School

High School Diploma

Indiana University

Bachelor in Business Administration, Marketing and International Business