PepsiCo - Frito Lay
Consumer Insights Associate Analyst
June 2013 — Present
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• Ran and planned the “Cool Room” and “Hoosier Bag Toss” events as well as various digital contests
• Organized and maintained social media presence
• Wrote weekly announcements, emails and letters to students
• Developed a strategic understanding of the retail supply chain by allocating back stock to individual stores and calculating store/distribution center transfers according to business trends and needs in the Core Camping and Outdoor Recreation.
• Created multiple reports through excel to better display and analyze total sales trends and individual store sales.
• Produced an extensive dashboard and report forecasting eCommerce sales and eCommerce ideal inventory levels for individual styles and product classes to be utilized across the company.
• Clients: Amstel Light, Bridgestone, CiCi’s Pizza, Fruit of the Loom, Grocery Outlet, Orkin, Parker University, Ram
• Studied macro-trends, consumer research surveys, focus groups and other sources
• Created power point decks, reports, and creative briefs
• Lead a team of planning and creative interns on a intra-agency project aimed to manage future company research
• Gave a report and presentation of the importance of international marketing in China
• Client: Bridgestone/Firestone
• Wrote an advertising timeline and competitive analysis for Bridgestone, assisted in billing, helped manage internal meetings for the 2011 Super Bowl, and helped with daily client needs
• Lead a team of 10 interns on an intra-agency digital project aimed to create a new intern application website
• Gave a report and presentation on marketing to women in the tire industry. This project was used a year later to re-evaluate media spending and Bridgestone’s target audience
Worked on a team to compile thousands of client addresses to a user-friendly database of a few hundred addresses. Also called many clients for insurance information as well as helping filing claims.