August 2012 — Present
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•Manage advertising cadence for entire FAO assortment within the FAO Schwarz Flagship store, FAO Schwarz Pop Up Stores, and Toys R Us chain
•Weekly store visits to maintain standard visual elements, review inventory per space, and provide business solutions.
•Set mock Toys R Us store with team for seasonal set meetings with DMMs
•Work closely with vendors on product planning, item setup, packaging, promotions and lifecycle management
•Collaborate with cross-functional counterparts to create a seamless product development item setup cadence
Produced and executed the companies first apparel imaging program for plannogramming, working directly with Vendors and DMM
Developed the company's first Register Lane Endcap timeline and process
Received 1 of 3 JDA Mentor Awards by scoring top test results
Took the lead on developing space analysis for a new product concept being explored, "Disney & Me", which was utilized to support the buyer's overall presentation to GMM and DMM of the area
Lead the development of the company's first Merchandising Standards book specifically for the Apparel Business
Took on the challenge of re-organizing and re-formatting the company's Register Lane Endcap process
Completed feature shop linear analysis which provided senior management the ability to set the expectations of space and business growth opportunities with cross-functional partners such as the Merchants, Store Planning and Visual.
Supported the MP directors with a powerpoint detailing about the TRU Juvenile business for their presentation to the entire team
Partnered with external vendors to ensure there was a true collaboration on both in store delivery dates of product and to ensure that both parties' presentation standards were being upheld.
Supported the roll out of FAO in to the Toys R Us and Integrated stores through creating weekly planogram updates that reflected the delivery dates of each item by week
Marketing Research Intern, including secondary research on vertical industry tiers to analyze market trends.
Conducted secondary research on vertical industry tiers to analyze market trends
Coordinated a photo shoot
Assisted VP of Marketing with event coordination
Drafted pitches, press releases, public service announcements, media lists
Presented research through an excel document
Created and designed over thirty promotions and advertisements for weekly on and off campus events
Built awareness of campus events utilizing informational display tables and Facebook.com
Developed ideas and assisted with student field trips and campus events (i.e. movies, campus wide carnival)