Chief Happiness Proliferator
August 2013 — Present
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Chief Happiness Proliferator at Pinrose
Member of Executive Board of Directors. Manages expansion of the sorority at new universities by serving as the liaison and facilitator between university administrators, interested students, and the sorority national board. Selects, supervises, and manages the expansion mentorship team (EMT).
Under the direction of Professor Jennifer Aaker (General Atlantic Professor of Marketing), assisted in redesigning course materials for the course, Designing (for) Happiness, to condense material on individual happiness and expand content directed towards brand and culture development to promote healthy employee and customer habits and attitudes by curating various frameworks. Facilitated brand partnerships between the mentor and team of students.
Managed a budget in excess of $30,000.
Using design thinking, collaborated on a diverse team of six to gain insights on how the theater/live entertainment experience can be re-imagined as to attract the 20-35 year old demographic. Conducted deep need-finding and executed prototypes to act on those learnings from the interviews and gain insights. Further information on the process/prototypes/team can be found at www.redesigningtheater.com.
Under the supervision of Dr. Johan Lundstrom, a behavioral study on olfactory lateralization abilities using odors with almost nonexistent trigeminal properties was conducted independently. This research was conducted through the Monell Chemical Senses Center Summer Apprenticeship Program.