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Ellen Gallegos

Ellen Gallegos

Owner & Creative Director

Sparrow Creative Studio

Marketing and design to help your business soar!

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Sparrow Creative Studio

Owner & Creative Director

• Vision, creative direction, marketing, and design for design and print Studio.
Key projects include:
• UNM Anderson School of Management annual Hall of Fame branding and implementation
• Hope Christian School rebranding initiative
• Perfect Wedding Guide graphic and marketing support
• UNM Anderson School of Management Johnson Marketing Center branding and kickoff

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Career
Career medium 05

Sagebrush Community Church

Creative Communications Director

• Work directly with church leadership to implement church initiatives.
• Hire and manage graphic and web design staff.
• Manage and coordinate efforts of church volunteers to meet communication goals.
• Develop communication strategies to reach 4,000+ membership including web site, weekly emails, and foyer loops.
• External communication including press releases, newspaper, radio, cable, and peer-to-peer promotion. Select and purchase media advertising to meet demographic and initiatives.
• Responsible for print, web, and video production to promote, compliment, and reinforce sermon topics.
• Write and/or edit press releases, testimonies, video scripts, and brochure copy.
• Team leader and media manager for major capital campaign resulting in excess of
$3 million building funds committed.
• Team leader and media manager for major community outreach effort (Better Together).
• Special event planning including MENSFEST Car and Motorcycle show (4,000+ attendees) and community outreach events.
• Design and oversee installation of internal building image including signage, event signage and display, and special missions initiative wall.

Career

Applied Research Associates

Director of Marketing Support

Director of Marketing Support, Corporate Development Department
• Direct and oversee ARA’s marketing activities and develop objectives, initiatives and policies that are aligned with the company’s strategic goals.
• Responsible for internal and external web site, company brochure, print and other media, corporate image and graphic standards, writing and editing copy, trade and recruiting show presentations, marketing data analysis (ROI), information support for proposal generation, internal communication, and press liaison.
• Lead the efforts of five other marketing professionals.
• Organizational support for special events including the biennial companywide Engineering and Science Symposium and the KNME Science Crawl.

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Career
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Lovelace Healthcare Innovations

Disease Management Materials and Web Development Specialist - April, 1997- May, 1998

Disease Management Materials and Web Development Specialist - April, 1997- May, 1998
Disease Management Materials Specialist - April, 1996 - April, 1997

• Concept and presentation of internal promotion program. This initiative raised internal awareness of the accreditation initiative by 16 percentage points. Purpose of the program was to educate Lovelace employees on the goals of disease management programs and the link to the JCAHO accreditation process.
• National speaker on use of technology to enhance patient and provider education at two national conferences.
• Product marketing to external customers including the United States Air Force.
• Creation, promotion, budgeting, implementation, and tracking of an internal health care provider web site.
• Author for two internal publications reaching approximately 3,000 individuals.
• Coordination of physician and staff training materials.
• Creation and layout of physician education and motivational materials designed to create changes in practice behavior.
• Packaging and reporting of disease management programs to funders.
• Creation, promotion, budgeting and implementation of an educational web site focused on empowerment of patients to be active participants in ongoing care of their chronic illnesses.
• Design of visual presentation of the Low Back Pain initiative which resulted in an invitation to host a medical collaborative.
• Team member of Hypertension outreach program designed to stimulate patient compliance with medications.
• Wrote for external publication reaching entire health plan membership.
• Initial team member during negotiations with multiple business partners for funding of disease management program resulting in multi-million dollar contract.
• Designed sales presentations.
• Marketing research.

Career

Lovelace

Administrative Assistant to the Vice President of Quality –

April, 1995 – April, 1996
Special Project Representative, Patient Accounting – November, 1993 – April, 1995

• Creation and design of national award-winning regional newsletter of a national healthcare finance organization (HFMA).
• Creation and participation of internal newsletter team. Included interviewing, writing, design, and coordination of team members.
• Instruction – Taught classes on Adobe Pagemaker, Power Point and Web Design.

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Career

Hesser College

University of Phoenix

Business Administration