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Ellen Cohn

Ellen Cohn

PR Specialist, Global Product Communications

Yahoo!

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Yahoo!

PR Specialist, Global Product Communications

• Manage all aspects of global communications for Yahoo!'s technology, science and mobile products, including developer relations, research, data centers, mobile apps and products such as Answers, Flickr, Groups, IntoNow, Mail, Search, Weather and Yahoo.com
• Responsibilities include media relations, external, internal and executive communications
• Manage the corporate Tumblr blog, yahoo.tumblr.com, and corporate Twitter, @YahooInc
• Design and manage a global internal tool to help regulate external speaking engagements across the company

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Extreme Arts & Sciences

Social Media Consultant

• Provided extensive research regarding the benefits of creating an executive social media presence
• Launched a new social program targeted toward Adobe, Yahoo! and other technology and media executives

Career

BU PRSSA

Firm Director of Unleashed PR Agency

• Managed and taught 20+ students to develop PR strategies in an agency setting
• Acted as liaison between six clients and account directors

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Yahoo!

Social Comms Consultant

• Worked as a remote contractor after summer internship term
• Developed an executive strategy to create content and manage social media engagements (Twitter, Facebook, Flickr, Foursquare) by capitalizing on opportunities to strengthen reputation, build brand and engage with media and Yahoos.

Career

Yahoo!

EU Product Communications Intern

• Created internal and external communications for Spain, Italy, France, Germany and the UK markets, generating content such as reports, storylines, videos, product backgrounders and social media strategies

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Yahoo!

Global Products and Technology PR Intern

• Created dynamic content for Yahoo!'s 14,000 global employees by interviewing employees, writing blog posts and filming and editing videos
• Launched an engaging communication social media program for a Yahoo! executive, increasing Twitter followers by 30% and raising Klout score by 24 points

Career

BU Student Alumni Assocation

Communications Committee

• Organized networking events between students-students and students-alumni
• Drafted, filmed and edited short videos to promote special events

Boston University Hillel

Reform Leader of Religious Life Council

• Developed and lead personalized weekly religious and musical services
• Drafted and distribute news releases for Hillel and the Reform Minyan

BU PRSSA

PR Advanced: Media Relations

• Managed social media sites, moderated Tweetchats and Twitter contests for @PRAdvanced
• Drafted and sent news releases and pitch letters about conference to local Boston, trade and university publications

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Schneider Associates

Public Relations Intern

• Tracked and compiled media lists and media clips to send to Baskin-Robbins and consumer clients

Edelman

Public Relations Intern

• Composed and edited Starbucks beverage fact sheets, global contracts, messaging and pitched Starbucks special events to media outlets.

Union for Reform Judaism

Camp Counselor and Song Leader

• Designed and taught individual and group guitar lessons, and educational religious services to children ages 7-15

Boston University

Bachelor of Science, Public Relations; Political Science and Business

Boston University in London

Communication

Menlo School