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Elizabeth N Femino

Elizabeth N Femino

Marketing Manager, Global Business Services

EMC

Providence, Rhode Island Area

Accomplished marketing communications professional with 10+ years of distinguished performance in a variety of industries including finance, healthcare and IT. Portfolio of achievements includes improving brand awareness, driving cost savings and generating program engagement & participation. Broad-based background encompasse...

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EMC

Marketing Manager, Global Business Services

Manage marketing and internal communications function for a 2,400 person business unit, contributing to $64M in organizational savings through: B2B marketing & sales, brand management, employee communications, collateral development, content management and social media strategy.

• Develop and manage global internal communications programs in support of the company’s business objectives; coordinate with regional (Americas, APJ, LA and EMEA) and local (Country-level) teams on execution.

• Drive content marketing & thought leadership strategy; received 4 SSON awards and published a white paper with CEB.

• Manage concept development and copy writing for critical corporate, executive and sales literature, audio/visual, multimedia and presentation tools.

• Identify and implement innovative internal communication tools, platforms and technologies; increased employee newsletter click through rate by 200% through improved formatting and distribution.

• Collaborate closely with global business leadership and business partners (HR, Finance, IT and others) on communications integration and change management initiatives.

• Provide strategic marketing support for individual initiatives, including 17 new service roll-outs and existing service expansions.

• Oversee customer relationship management initiatives across 9 business units through annual customer satisfaction surveys, ‘state of the business’ updates, quarterly business reviews and annual performance reports.

• Oversee and coordinate efforts of a global matrixed internal communications team.

• Manage budget and agency relationships (corporate marketing, creative services, internal communications and external vendors).