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Elizabeth Burnside

Elizabeth Burnside

Market Research |Operations |Fieldwork |Call Center Management |Logistics


Penn Schoen Berland

Senior Manager

- Directed new telemarketing department including: hired and trained employees, developed and analyzed reports, created budget, and developed best practices
o Sales team generated 1/3rd of all sales with ¼ of the workforce
o Worked closely with client, handled client expectations
o Guided client on logistics of project
- Advanced best practices for Market Research within the Corporate Research Group for both Qualitative and Quantitative projects – Improved efficiency of Research Associate team, reduced costs by 10% and shortened fieldwork time by 5%
- Counsel, price and determine field time of proposed projects for internal client - Consistently completed projects on time and on budget
- Lead CRG effort in creating an atmosphere of cross-departmental teamwork – educated internal clients on CRG operations.
- Improved cross-training and communications between departments
- Advise internal client on effective and creative methodologies for qualitative and quantitative projects – Best use of screeners, use of sample, study length
- Manage internal client expectations – Advised on methodology improvements to improve efficacy of studies
- Manage fieldwork of multiple projects in a fast paced environment – Best use of resources to accomplish desired goals
- Develop new and creative methodologies in B2B CATI and CATI/Online hybrid studies to reach the hardest to reach audiences
- Management of 40 to 60 Research Associates – Trained interviewers in techniques elicit the most comprehensive respondent responses, best methods to get past gatekeepers. Developed In-Depth-Interviewing team training to use conversational techniques while drilling down to get best possible responses
- Database Administrator for CRG databases used - design layout of databases for call management system – Anticipated what/how data may need to be used and coded appropriately
- Developed training materials for all supervisory personnel

Career medium 03
Career medium 02

Penn Schoen Berland


- Assist Director and Assistant Director with project management and overseeing interviewers
- Assign interviewers with projects appropriate to their skill level
- Train and advise interviewers in best methods for reaching hard to reach audiences and projects
- Prepare and distribute end-of-day reports to all internal clients




- Worked with Start-up and struggling businesses across industry verticals to improve revenue and efficiency
o Remodeling firm – Reduced time necessary from start to finish of remodels from 3 months to 2 weeks by running jobs consecutively rather than concurrently and improving relationships with subcontractors and suppliers – reduced costs and improved revenue
o Plumbing Company – Negotiated favorable contracts on new vehicle leases, reduced costs for large scale projects
o Restaurant/Coffee House – Trained coffee house employees on best practices, developed pars for all ingredients used in coffee house.
o Retail Sales

Career medium 06

University of Colorado

BA, Economics