User Experience Design Online Branding Leadership Inspiration
Elizabeth Bittman
SEO Specialist
Hayneedle
Omaha, Other
I'm a seasoned digital marketing specialist, leader and innovator. My expertise encompasses online branding for conversion, search engine optimization, UI design, and social media marketing. I have worn many hats in my career- programmer, designer, coordinator, marketer, strategist, and leader. Moreover, I have a special a...
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Interests
Hayneedle
SEO Specialist
April 2013 — Present
+ Identify growth areas in site structure, keyword selection, content development, and on-page optimization
+ Brainstorm and develop creative content designed to attract links and engage user base
+ Monitor performance metrics to understand organic search performance across multiple global markets and measure the impact of changes
+ Research and evaluate current trends in the industry
Career
Freelance Online Marketing Consultant
Online Marketing Specialist
December 2006 — Present
+ Provide full scale design for websites, landing pages, banners, and online collateral
+ Responsible for website navigation design and visual execution
+ Design a range of print marketing collateral- business cards, brochures, postcards, banners
+ Implement and monitor web analytics, focusing on actionable takeaways for conversions
+ Social Media marketing management - Facebook, Twitter, Pinterest, Google Plus, Linkedin, YouTube, Instagram, Wordpress, Foursquare
+ Design, code and implement custom Facebook Tabs with reporting metrics
+ Consults on emerging technologies, online trends, and web best practices
Technologies: Webplus x4, Adobe Creative Suite (5.5, 6), Google Analytics, Wordpress, Webmaster Tools, HTML, CSS
Career
Diamond Resorts International
Online Marketing Specialist
October 2011 — October 2012
+ Web traffic analytics monitoring and reporting against key performance indicators
+ Competitive strategy, analysis, and benchmarking
+ Managed over 2,000 domains for business stakeholders
+ Worked with external public relations in the pursuit of high quality and relevant inbound links
+ Social media implementation with adhering to brand standard- Facebook and Twitter
+ Created compelling advertisements for maximum conversion rate of sales
+ Managed the search engine optimization vendor and oversaw the SEO project across departments
+ Quality Assurance testing prior to website launches
+ Created and optimized Pay-Per-Click campaigns
+ Landing page design and implementation utilizing best practices and User Experience optimization
+ Brand reputation management across all online channels
+ Designed and managed the complete overhaul of TravelHawaii.com, a key website for the company
+ Researched and designed European marketing website in several languages to increase sales globally
+ Oversaw special projects for business stakeholders across the company
+ Adobe Omniture implementation
+ Created the first Facebook Diamond Resorts International® photo contest
Technologies: Adobe Photoshop (CS5, CS 5.5), Adobe Illustrator (CS5, CS 5.5), Google Analytics, Adobe Omniture, Webplus x4, Microsoft Office, HTML, CSS
Career
Arslan Consulting
Online Marketing Assistant
August 2007 — September 2011
+ Held key responsibilities in facilitating Search Engine Optimization
+ Covered inventory analysis through manual implementation
+ Completed quality assurance of website technology
+ Designed marketing material for print marketing
+ Oversaw User Experience testing to improve conversion rate
+ Managed online content, including implementation of new products for online marketplaces
Technologies: Adobe Photoshop CS3, Google Keywords, Analytics, Microsoft Office, Microsoft Publisher, Yahoo eCommerce design, Adwords
Career
Bench Nutrition
Web/Graphic Designer
February 2009 — January 2011
+ Architected website from design to go live implementation
+ Designed email marketing campaigns
+ Managed multiple vendors
+ Developed Excel-based content management system
+ Search Engine Optimization with proven rankings results
Technologies: Adobe Photoshop CS3, Google Keywords, Analytics, Microsoft Office, Microsoft Publisher, Yahoo eCommerce, Photoshop Elements, Paint, Print Shop, Adwords, Google Analytics
Career
Kent State University
Master of Science in Information Architecture and Knowledge Management, User Experience
2016
University of Nebraska-Lincoln
BS, Management with Spanish and Psychology Minors
2009
LinkedIn