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Elissa Greer

Elissa Greer

Co-Principal

Ingredientz Group

ENTERTAINMENT MARKETING EXECUTIVE with a proven track record of building visibility and equity for creative brands, projects, franchises and the organizations behind them. Led the PR team at New Line Cinema that launched some of the movie industry’s most profitable franchises, including AUSTIN POWERS, RUSH HOUR, FRIDAY THE...

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Ingredientz Group

Co-Principal

Marketing, Creative Strategy and Branding


Develop the meticulous architecture to identify strategic goals and provides the navigation for campaigns with innovative ideas, practical solutions and personalized insight for each project. We create narrative through media, PR and targeted engagement, original content and social outreach, that invest the consumer with actionable and quantifiable results.

CONNECTOR: Execute initiatives with touch points across all disciplines (PR/Digital/Media) and engagement across all relevant communities and cultures.

STORYTELLER/STRATEGIST: Deliver bottom-line results by sparking compelling narratives that generate social currency and conversation.

ENERGIZER: Challenge convention to break through inertia to engage, refresh and motivate. . Creates urgency and demand.

FIXER: Consistently able to navigate volatile situations, breakdowns and roadblocks without drama and deliver the strategic plan with a decisive plan of action

Clients included: BH TILT, Focus/Focus World, Roadside Attractions, Lionsgate, The Weinstein Company, Freestyle Releasing, Tomatomania, Rabbit Hole Screenings, The Harold Robinson Foundation, Girl Intelligence Agency

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Career

Sometimes we tend to make this more complicated than it needs to be

There are a few common elements that separate merely good campaigns from the very best.

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