June 2015 — Present
Digital Customer Lifecycle; Customer Analytics such as Single view of customer, Customer segmentation (ML algorithms), Customer retention, Customer insight, Marketing campaign effectiveness
Identify user's profile to find new business opportunities.
Proactively developing new analyses and insights, to drive decisions and strategies for user acquisition, retention and monetization.
Dashboards devellopment, Reporting and monitoring key KPIs.
To turn the results from analysis into actions that can be implemented.
Data analysis, BigData: SQL,BigQuery; R software (R Studio);
Dashboards: Qlikview, Google Spreadsheet;
Audience measurement: Google Analytics; Mixpanel; Chartbeat;
Digital marketing analysis: Funnel analysis, A/B test, performance analysis, metric definition, test plans and post-campaign analysis focused on continuous optimization.