Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Elisabeth Fernandes 📈

Elisabeth Fernandes 📈

Data Scientist

Público

Other

Qualified Data Scientist, self-motivated, fast learner, proactive professional with strong analytical abilities, sharp communication skills, attention to detail, strong sense of curiosity coupled with a passion for learning and the ability to multi-task. 🛠💻 Keywords: Costumer behavior analysis, customer focus, business analy...

Message
MENU ☰

Público

Data Scientist

Digital Customer Lifecycle; Customer Analytics such as Single view of customer, Customer segmentation (ML algorithms), Customer retention, Customer insight, Marketing campaign effectiveness

Identify user's profile to find new business opportunities.
Proactively developing new analyses and insights, to drive decisions and strategies for user acquisition, retention and monetization.
Dashboards devellopment, Reporting and monitoring key KPIs.
To turn the results from analysis into actions that can be implemented.

Data analysis, BigData: SQL,BigQuery; R software (R Studio);
Dashboards: Qlikview, Google Spreadsheet;
Audience measurement: Google Analytics; Mixpanel; Chartbeat;
Digital marketing analysis: Funnel analysis, A/B test, performance analysis, metric definition, test plans and post-campaign analysis focused on continuous optimization.