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Elisa Becker-Herby

Elisa Becker-Herby

Social & Digital Media

Target Corporation

Minneapolis, MN

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Target Corporation

Social & Digital Media Manager

• Social media channel owner for all Target Careers platforms (Facebook, LinkedIn, Twitter, Instagram, Pinterest & YouTube)
• Developed follower acquisition and new channel entry plans resulting in over 200% total network growth in 10 months
• Creates and maintains social editorial content calendars and posting schedules
• Utilizes listening/monitoring tools like Facebook Insights and Spredfast to measure past performance and inform future strategy
• Developed a strategic social media response plan resulting in over 400 hours of saved workload annually
• Leads internal digital strategy meetings
• Develops engagement guides and training materials to increase internal digital adoption
• Executes strategic digital initiatives to support overall business priorities
• Consults on paid social media campaigns (promoted tweets, PPC, etc) to support key hiring initiatives such as a seasonal hiring campaign resulting in over 7,000 applicants in 60 days
• Moderates external facing employee Wordpress blog, edits posts and trains bloggers
• Manages relationships with external agency partners
• Consults on operational improvements to the corporate careers website
• Partners with internal communications, PR and marketing teams on future content strategy

Career medium 04
Career
Career medium 04

Target Corporation

Sr Staffing Specialist

Key relationship manager for clients, recruiters and upper-level leadership candidates. Created staffing best practices and consulted on employer branding strategies. Implemented department-wide training programs and technology user guides.

Career

Target Corporation

Team Assistant

Supported grocery merchandising teams with administrative support including vendor relationship management, database creation and Powerpoint presentations.

University of Minnesota

Marketing & Program Coordinator

Led marketing efforts for student leadership organizations. Planned promotional events, speaker series and round table discussions.

University of Minnesota- Twin Cities

Bachelors, Strategic Communication

Minor: Leadership Development
Alpha Chi Omega sorority