VP Content marketing
February 2014 — Present
Viewly is a startup in the field of online philanthropy.
Collaborated with the executive team to define Viewly's product vision and earned the reputation of a creative problem solver. Teamed with the product team, UX specialists, and other stakeholders to develop content to meet business goals. Launched a content rich blog for Viewly; managed external writers and editorial calendars. Orchestrated content strategy for the successful launch of Viewly‘s main #MyKiss4Peace campaign. Responsible for maintaining market research, analytics and documenting intellectual property. Ensured consistency with brand voice, interactive, and compliance standards.
- Designing the user stories, flow, and experience (UX) of a social reputation-based charity web app
- Market research and analysis (competition, market segment, and trends, etc.), surveys
- Building the business plan and product strategy
- Working in an Agile startup environment