VP, Group Director Communications Planning
June 2014 — Present
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Oversee Communications Planning team for Carat Canada's P&G Business (Baby Care, Pet Care, Shave Care, Family Care, Scale). Manage and drive client relationship and connection with US Communication Planning Team.
Serve on the Carat Management Board which helps drive agency process, infrastructure, training and culture.
Serve on Aegis CSR team which helps drive volunteer and environmental efforts.
Communications Planning for Charmin and Puffs. Oversee an integrated strategy team that has expertise across all media channels. Manage collaboration with partner agencies. Work with brand team management to develop communications planning strategies to drive their short and long term brand goals.
2011 Cannes Bronze Lion for Charmin Pre-Commercials.
J3 MD&D/Pharmaceuticals Strategy Team
Created cross-platform ideas with marketing team to further partnerships with advertisers. Achieved net revenue of $9.7 million, exceeding 2006 goal of $8.7 million.