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Elaisha Jade

Elaisha Jade

Digital Brand and Marketing Strategist

Freelance

An innovative, analytical & efficient digital brand & marketing strategist with over 7 years of progressive marketing and sales experience. Sets & exceeds goals to optimize the online presence of a diverse roster of clients in various industries. Skilled in building brand partnerships, events, SMO & customer loyalty.

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'Elaisha Goes...' series

I initially started a YouTube channel and 'Elaisha Goes...' series as a visual portfolio to show off my branding skills. However it has grown into a network of viewers who are interested in branding and content creation. I will be filming responses and advice to answer their questions about how I film and edit my pieces.

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Ryerson University

Bachelor of Arts, Media Production specializing in Digital Media (Minor in Marketing)

After 4 years off to travel and build my freelance business I knew that the university I attended needed to suit my needs and focus on hands-on learning. In Ryerson's renowned RTA Media production program I have learned from and been mentored by professionals in the business. I was also selected to attend and represent Ryerson at VidCon 2015 in Los Angeles out of many applications to network and attend digital media focused keynotes and workshops. I am now geared with an education in the latest and popular digital media tools paired with industry knowledge.

Education

Freelance Digital Strategy

Digital Brand and Marketing Strategy

Assess needs of client and create strategic marketing plan utilizing social media platforms, web development and integrated solutions to increase ROI on SEO and SMO through fostering and managing a community of clients and followers (up to 20k engaged reach) and encouraging UGC through contests, sponsored posts and influencer alignment.

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Career
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YYZ Living Magazine

Account Manager / Editorial Assistance

(Worked until office haitus)
Sourced potential media buyers and built strategic business alliances with YYZ Living Magazine partners while acting as the point of contact for ad and
media purchasers. Reporting directly to the magazine Editor-in-Chief
and publishers. Solicit and secure full page print ads through cold calling and face-to-face meetings from companies including: Strellson, Tommy Hilfiger
Fragrance, Fiji Water, Amarula, BCBG Max Azria Lundstrom, Rudsak, Volos, Mbrgr, Skyy Vodka, Essie, Stella Artois and Fashion Group International.

Point of contact for editorial auto, business, entertainment and tech print writers by email and phone. Pitched engaging print and digital story ideas. Liaised between editor-in-chief and publicists for editorial interviews.

Career

The Media Huddle

Event Planner and Volunteer Coordinator

Met with venue managers to discuss the vision of future media events, negotiated prices and finalized agreements. Fostered business partnerships and alliances based on event themes and sponsorship needs. Have assisted in securing sponsorship from: the following brands: Second City, National Ballet of Canada, Canyon Creek Chophouse, Yorkville Intercontinental and Pantages.

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Career