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Elaine Puma

Elaine Puma

Digital Media Strategist

Detroit, MI

Elaine joined the Digital Marketing world in 2012, she works as a technical SEO strategist for small businesses. She has been involved with the creation of social analytical applications for DIY, Beauty, Non-Profits, Volunteering, and Lifestyle brands and design and marketer for 15+ years.


Code Digital Resources

Here are my favorite design and digital marketing resources; tutorials, templates, testing services, podcasts, graphic design business resources, copyright law rules.

Resource List Here



• Lead the social media directive to drive organic traffic.
• Implement new strategies to push offers to target market.
• Measuring data and determine what’s working.
• Make offers stronger by pushing niche content to the right audience: Twitter, Facebook, Tumblr, Instagram, & Pinterest.
• Developed strategies that have been implemented companywide to expand viewership

NM Wildlife Federation

Digital Analyst

● Set up and Researched Brand Style Guide
● Created Content Social Media Plan:
Link Calendar
● Create and link Donate button from main website page
● Create Specialized group - Game and Fish Shots
● Created 4 Facebook #GivingTuesday (NM Donate)
● Gila Campaign: "Save The Gila" Ads for social media distribution

Ultimate Analyst

Designer and Social Media Specialist

Social Media Researcher, Content Creator, Ad Designer and Demographic Analyst

Beauty Scout

VP Digital Marketing

Curate relevant content to reach the correct demographic.
Create, manage published content (images, video and written).
Conduct online advocacy and open stream for cross-promotions.
Develop and expand blogger outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile).
Compile analytics reports.


Business Development Digital Marketing Services

• Working on design and branding strategy to achieve vision and goal.
• Coordinating with the development team for variations/work change details.
• Monitor, follow-up and co-ordinate with team members.
• SEM Campaigns - Google/Facebook/LinkedIn/Youtube/Mobile Apps/Ad Creations

Klix Hair

Digital Content Creator and Analyst

Served as on-call social media specialist:
• Data Analytics and Reporting
• Photoshop and Photography
• Audience Demographic Research
• Social Media Streamline: Facebook/Instagram/Youtube/Google+ accounts
• Back end coordination for all graphics

Chicktime Videos

Volunteering as a Chicktime member, photographer, and digital artist. I am responsible for photographing the Chicktime events for the girls at Vista Maria and incorporating them into short movies for social media engagement.

Shaw Academy

Diploma, Digital Marketing

Designing for Conversions
Social Media
Benefits of Blogging
eCommerce and Converting
Pay-Per-Click Advertising (PPC) Acquiring the Right Leads for Less
Search Engine Optimization (SEO)
Online Affiliate Marketing
Converting with Email Marketing
Data Driving Marketing and Sales
Digital Platforms for Success
Emerging Social Media Platforms
Google Web Analytics

Shaw Academy

Diploma, Social Media Marketing

Digital Content and Community
Monetizing Social Media
Social Targeting
Professional Networking in a Digital Space
Data Driven Social Media
Digital Media Analytics
Protecting Your Brand Online

Creative Live with Vanessa Van Edwards

Online courses:

Mastering People Skills
The Power of Body Language
Your Digital Brand